I Have A Secret… Content Is Not King

I agree with you , it was absolutely true. This fact had been neglected by us, but it was actually the truth that must be revealed.

 

Content an marketing go hand in hand. Just like all business aspects. to prove one is better than the other is pointless. One hand, five fingers. One hand, four fingers. Same discussion

 

"Content is king" was what I was originally taught years ago. But I totally agree - its the quality & the marketing techniques you use. In a previous job I set up a series of pages with very little content but I was careful to optimise them, ensure the pages could be found by users & search engines, and they became some of the best landing pages on the site (there were over 400,000 pages on that site...). Proved a few doubters wrong!

 

Marketing might be the most important part, without marketing, you'll never get any readers or buyers. But without quality content, you'll never stay at the top or close to it.

So, what you're saying is true... but only if the product is "good enough". If Coca-Cola didn't taste almost as Pepsi (I drink both, and don't have a favorite), or if Darren Rowse didn't deliver quality content, then they would never stay at the top, no matter what kind of marketing they used.

Marketing is the king, and content is the prince

 

i dont think your thoughts are properly good

 

I totally agree with the "balanced" approach, sounds boring but it's gonna provide the long term results.

 

Bad example. I much prefer coke. xD

I disagree with your argument, without content, what is the user to read that compels them to purchase your product? Content is and always will be King.

 

repped... enuff said

 

True brother Marketing is king

 

thanks... now the secret is out... content is not the king anymore... wait... it is just a misdirection, not the secret...

Actually it is original unique content that is the king! For countless times, original unique content (that means no duplicates anywhere) gets the site ranking higher than any sites with dupilcate content...

 

Making such a bold statement and then applying your logic using multi billion dollar companies that have been around 50-100 years as your examples is a stretch.

First of all McDonalds, Coke, Pepsi, Burger King...all play by different rules than you or I or anyone else that doesn't have a few hundred million to spend every year on marketing and advertising.

But even if I grant you that stretch, you are still missing the point. Those companies are not in the web business, so they have a different "content"...the product.

None of what they do with marketing would get them any success if a mass majority of people thought the product sucked.

If Coke tasted like ass juice and Mc Donalds cooked earthworm burgers, all of the money and marketing in the world wouldn't matter because the content, in their case the product , still has to be good or they would just be wasting money trying to continually attract 1st time visitors, since previous visitors are already hip to the fact that the product (the content) is piss poor.

So therefore the quality of the product,or in our case as webmasters-the content, still has to be good, there is no way around it, not even money can make up for it.

 

Content isn't kind, writing slightly controversial articles (to increase views and comments) with two backlinks to your site is king!

 

I was agreeing with you, until you had the rant about MC DONALDS! I JUST FINISHED DOWNING A DOUBLE CHEESE BURGER.
Other than that, yes you are correct. People usually abide by the 80/20 rule. 80% marketing, 20% content.
Good post.

 

I'd say in terms of two similar "contents" marketing will do the job.

Good post. Your aim was to attrack people. Did it work?

 

This cases can be true in offline world, but is it so online
To an extent yes, but not completely true, can the problogger market himself if he didn't have some content or above average content, nope
People wouldn't have bought into that trap, just that he had great content and had the means to market it well
That is the difference i feel, they all have a great product but the one who has the marketing capabilities takes the major market share
Content may not be the actual king, but then it is not less than a King when you compare other factors that a website might require

 

I really love your arguments. But still,I am not convinced that content is not king

 

Great analogies! If I spent as much money as Coca-Cola did on my website, it would be #1 for sure! lol Throw marketing money at anything and its bound to get traffic.