Different between goal tracking & event conversions ?

Hi all

I'm building large PPC campaign. I want to track conversion from PPC and organic search traffic. So which tools is the best for me ?

Goal tracking or event conversions ?

Thanks

 

With goal tracking, you can associate a revenue figure to it (which can be used in reports using revenue). With event tracking, you can't.

If you are working on an eCommerce site, I recommend eCommerce related implementation which is independent of goals and events.

 

If you want to track goal conversions thorugh PPC And Organic Traffic then goal configuration is best for you.

Configure goals by entering thnk you page.. and add automatically import adwords cost data into analytics and select option of Automatic tagging option in adwords. so you can also track visits of ppc into your analytics code.

Add Goal Conversion code (You'll get it under Reports> Conversion) on Thanks page, due to this you can track goal conversion ratio in Adwords Report tab..

 

Above the Line" and "Below the Line" are terms used in the advertising business to distinguish between spends that are for branding or awareness and those that are attributable to a specific event, such as a purchase of a particular product.