Top 5 Marketing Books

Want to read top marketing books in the coming weekends ... would appreciate if you will please share your favourite marketing books name and their author name as well.

So please share

Regards ...

 

seobook
and problogger's book

 

This is not a marketing book, but would def. help in sales: 'Think and grow rich' def great book.

 

Please tell me link if you have any. Seth is the author of this book I think ... (please correct me if I am wrong)

Kindly tell me Author name

 

Instead of books, I'll recommend authors - as the best material is often in the form of seminars and audio books.

Jay Abraham
Dan Kennedy
Frank Kern
John Reese
Eben Pagan

 

Anything by Seth Godin is going to be good. If you're new to marketing you might start out with an introductory book so that, when you move on to the other books you'll have a frame of reference for the lingo used in them.

 

Some of my favs:

1) Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions (Author: Tim Ash)
2) Neuro Web Design - What Makes Them Click (Author: Susan M. Weinschenk)
3) Visual Marketing - From Attention to Action (Authors: Michel Wedel & Rik Pieters) "technical book but interesting especially for designers"
4) Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible (Author: David A. LaBonte)
5) How to Write Blockbuster Sales Letters (Author: Benjamin Hart)

 

I dont read seo books the best method I found was googling the keyword and read the articles.

 

Articles and forums...

 

i think look some blog is btter than book

 

seth's blog is a good resource also

 

subscribe some related blog will be a better way to learn. The best way to learn is to practise everyday.

 

napoleon hill

 

I am not looking for SEO based books ... I am looking for hard core marketing tricks by top Marketing Guru ...

Yes Mr. Seth is no doubt one of the most influential person when it comes to marketing.

So please tell me Book name with Author name ( Or you can give book name as well but Author name will confuse because I am sure he/she has written more than one book)

 

Well when it comes to online marketing, I dont ready anything published more then 3 months ago, since it is outdated.

Best would be to find blogs (check my sig for mind) that give marketing methods.

Cheers,
Mukul

 

I'm reading this now. Definitely a good book. I get kind of lost at times, but I'll probably just have to read it a few times to completely get it all.

 

1. Free Prize Inside - Seth Godin
2. Who moved my cheese - Spencer Johnson Phd. (not exact marketing book but it is a worth to read)
3. The Effective Executive - Peter Drucker
4. Marketing Warfare - Jack Trout

 

Really anything these authors is good stuff, but here is a few off the top...

Seth Godin - Free Prize
Tom Hopkins - Master Art of Selling
Jack Trout - Differentiate or Die
Cialdini - Influence
Jeannie Levinson - Guerilla Marketing
David Ogilvy - Ogilvy on Advertising

 

to be honest with you, I find forums are more useful than most ebooks

 

I always recommend this one to anyone wanted to get started in business and marketing: No B.S. Sales Success by Dan Kennedy

Great book - will help you "get it" quickly.

Gary