Marketing In 2010... What You Need To Know.

Things have been changing for sometime now in the way that online
marketing is conducted with the emergence of social media platforms like
twitter, facebook, linkedin, etc. But there are several key aspects of
business that will never change...

As an Internet marketer, you’ve identified a need and created a product or
service to satisfy that need. You’ve learned all about Search Engine Optimization
as a strategy for driving traffic to your website. And although more visitors are
coming to your site, the increased traffic isn’t generating as much revenue as you
projected.

Like thousands of Internet marketers, you’ve gotten your website up and running,
but you know you’ve barely tapped the potential of the Worldwide Web. You’re
asking questions that thousands of other Internet marketers ask every day:

How can I convert a larger proportion of visitors into buyers?

And how can I convert buyers into clients for life?

What makes a sales page convert visitors into buyers?

Is it the sales copy, the design and layout of a page, or the perceived value of a
product or service?

The answer to all of these questions is contained in one simple observation:

The Worldwide Web changes everything except the rules of business.

• Rule 1: Relationships and rapport generate revenue.
• Rule 2: It’s not what you say, but how you say it.
• Rule 3: You can’t change people, but you can create the motivation
that makes them want to change.

A key characteristic of successful people is their ability to focus on a single goal.
If Internet marketing is your profession, you must treat it like professional athletes
treat their training and preparation.

Be a lifelong learner. Approach everything you do in business as an opportunity to
improve and innovate—if it ain’t broke, break it.

When your business isn’t moving ahead as fast as it should, you must try something
new—something bolder. Force yourself to break out of your old way of thinking and
doing things. Build continual innovation into your business and marketing systems.

 

Great post, and agree with all three points.

For example, I have two different products I have created, both of which offer free give-aways in return for an email address. You would be surprised at how many people buy without even checking out the free sample. I can only guess it is because I put significant effort into writing my sales page for what they want to hear because it is what I wanted to hear.

Of course if they like the info/product, the relationship can develop and hopefully generate revenue, but IMO copy that builds early rapport is what it is all about.

 

You would be surprised how often that happens, I have sent an email before
offering a code for them to get in free and still had people paying for the product from that email.

Agreed, it's about the relationship and the perceived value they form from that relationship.

 

• Rule 1: Relationships and rapport generate revenue.
• Rule 2: It’s not what you say, but how you say it.
• Rule 3: You can’t change people, but you can create the motivation
that makes them want to change.

I like rule #3 because I had a negative guy today and I should have create the motivation for him and not just brush him off.
Good advice thank you

 

Thank you, one of the things I live by is killing them with kindness under any circumstance.

 

"Its not what you can say, it's how you say it"

That is so true.

 

Exactly. Confidence is the key.