I don't want to re-direct them to a landing page. I want to send them straight to the vendor. Is there anyway I can get a good quality score without using a landing page? I am new to PPC but would like to try this out.... thanks
You can use a 301 redirect in adwords to the merchants site. However, you will have to place the merchants URL in the display URL. Also, if the merchant has a better quality score than you have, you won't show up, you will be competing against the merchant for those keywords.