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What is expected sale value for a directory?

Discussion in 'Directories' started by Nima, Dec 1, 2009.

  1. #1
    Im looking into selling my directory and some other sites (buying a house) and was wondering what the expected value for it is.

    What do you think the value is per monthly income? I was thinking if the site has made consistent income for the past 12 months I could expect a 15 month income price.

    What do you guys think?
     
    Nima, Dec 1, 2009 IP
    swedal likes this.
  2. omarabid

    omarabid Well-Known Member

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    #2
    no don't measure it like that, you can boost traffic and earnings for short time, best thing is to offer it for sale and wait for people bids
     
    omarabid, Dec 1, 2009 IP
  3. humm

    humm बहादुर बच्चा

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    #3
    Thinking of multiplying revenue like 10x or 12x or 15x doesn't work. There are a lot of factors involved. The directory sales market is really poor (Thanks to the QBC's selling fake PR5 and PR6 and .info sales and dropped domain sales) - Trust me on that. :)
     
    humm, Dec 1, 2009 IP
  4. Nima

    Nima Well-Known Member

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    #4
    what?

    if you can boost earning and traffic for short time why not do the same thing all the time?

    I agree with you Humm 100%. That is the main reason I might not list it as I dont think I will get the site's real worth mainly because of all the spammy directories for sale out there.
     
    Nima, Dec 1, 2009 IP
  5. msolution

    msolution Well-Known Member

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    #5
    ive seen people sell "sites" for 10 ~ 12 month earning,....

    but i figure a whole loads of factors playout,... traffic brandable domain name,... marketing already done!

    depends,... could put it on SP.

    M.
     
    msolution, Dec 1, 2009 IP
    Nima likes this.
  6. Nima

    Nima Well-Known Member

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    #6
    You are right M. There are a lot of factors that play in it. Especially in the directory market.

    I'm hoping to get more than 12 month profit which is not common in directory sales
     
    Nima, Dec 1, 2009 IP
  7. humm

    humm बहादुर बच्चा

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    #7
    Today Directory is a risk market. Very less will want to invest big amounts and (nonstop) fear a PR rip (which is one of the reason for max sales) or a serp ban or any other ban.

    Hope you guys getting my point. :)
     
    humm, Dec 1, 2009 IP
  8. Nima

    Nima Well-Known Member

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    #8
    i agree with you. It is a risky market with a lot of manipulation and not so honest practices going on.

    I think that makes selling of directories harder and also makes the quality ones that much more valuable.
     
    Nima, Dec 1, 2009 IP
  9. syted

    syted Notable Member

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    #9
    That made me chuckle :)
     
    syted, Dec 1, 2009 IP
  10. humm

    humm बहादुर बच्चा

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    #10
    What's so funny?? :rolleyes: Please share the laughter here... :-|
     
    humm, Dec 1, 2009 IP
  11. Nima

    Nima Well-Known Member

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    #11
    yes, i dont see the humor either. You might be implying that a directory can not pay for a house and of course it can't. I'm selling couple sites for down payment.

    in either case, I'm glad it made you smile
     
    Nima, Dec 1, 2009 IP
  12. swedal

    swedal Notable Member

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    #12
    No offense, at 12+ times monthly income you are overvaluing in this market.
     
    swedal, Dec 1, 2009 IP
  13. Nima

    Nima Well-Known Member

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    #13
    I know. I'm not pressed for cash so if it doesnt sell for that price, so be it.
     
    Nima, Dec 1, 2009 IP
  14. xc06

    xc06 Notable Member

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    #14
    I think you can put them on sale and broadcast and let people know it.
    Good luck with sales!
     
    xc06, Dec 1, 2009 IP
  15. S_A_W

    S_A_W Active Member

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    #15
    With good back up of earnings I think you will get 10x monthly average.
     
    S_A_W, Dec 1, 2009 IP
    Nima likes this.
  16. Nima

    Nima Well-Known Member

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    #16
    i have two interested members here in PM. If they accept my asking price i will sell it , otherwise i might put it on flippa (sitepoint).

    I was thinking its the end of the year and people can use this as tax right off but at the same time its christmas time and everyone is spending money and therefore short on cash
     
    Nima, Dec 1, 2009 IP
  17. CReed

    CReed Prominent Member

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    #17
    It may be a difficult time to sell (year end) and I'm not sure you'll realize the multiple you are trying to get. During the peak almost 2 years ago I think getting 10x was a bit difficult.

    I will agree that with all of the crap out there a reputable and well established directory should command a premium, but I'm not sure what the market will bear right now.

    I think you're being realistic in your expectabtions, and I wish you luck with the sale.
     
    CReed, Dec 1, 2009 IP
  18. Nima

    Nima Well-Known Member

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    #18
    thank you. :)

    I've sold all my directories (3 before) at 15 month revenue but i do realize this is a tough time to repeat that
     
    Nima, Dec 1, 2009 IP
  19. malcolm1

    malcolm1 Prominent Member

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    #19
    I was thinking of possibly selling one myself (maybe i hate to do it at all) but im the same way in that i already
    have a price in my head xx,xxx and know that if i dont get what i want ill just hang on to it :)
    If i do its becuase i want to promote new directories as well as invest into other things and i know what ive got into it
    so im not selling due to immediate necessity and wont take anything less then xx,xxx... ;)


    thx
    M1
     
    Last edited: Dec 1, 2009
    malcolm1, Dec 1, 2009 IP
  20. alistair80

    alistair80 Well-Known Member

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    #20
    I do think flippa is your best bet...unless you can get some private bidders :) This dropped high PR directory creation industry has had significant negative impact on directory reselling market. I think you should put more emphasis on the backlinks/blogposts/marketing you have done for the directory than revenue earned from the site. For example, if the site is listed somewhere that costs $300 (BOTW or another place for example), let the buyer know. These factors influence buyer's decision too. No kidding!
     
    alistair80, Dec 1, 2009 IP