I'm just curious if anyone could tell me how much better it is having many one way links in MSN then 2 way links(ie: link exchanges)...does it dramatically improve rankings or not?
reciprocal link is basically a techinque to get links to your site. one way linking is what you aim for. i would say comparing one link to reciprocal is like comparing good alcohol with soda or any other mixer.
Decent content attracts links. According to the SEs this is like a personal recommendation for a plumber or electrician. Reciprocal links doesn't make that grade.
But considering the poster asked about MSN, i'd guess that one way possibly carry more weight but because reciprocal are easier to get if your looking to rank well in MSN i'd suggest targetting reciprocals. Its pretty easy to get decent rankings on MSN, aim for sitewide reciprocals.
thanks for the responses everyone..I have been trying to get as many one ways as possible but I will try to get more sitewide's too..I thought the se's wouldnt index more than like 10 of them?
One way link is a link coming to your site from another site, but you dont give a link to that site. One way link is also called non-reciprocal link.