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Yahoo conversion rate

Discussion in 'Yahoo Search Marketing' started by internet_marketing_fun, Oct 26, 2009.

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  1. #1
    how have the conversion rates from Yahoo been as compared with GOOG or BING?
     
    internet_marketing_fun, Oct 26, 2009 IP
  2. kumarsaran

    kumarsaran Peon

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    #2
    Conversion rate is too less for me. Active time spend on website with source as Yahoo (from my add) is too less. Order conversion is close to 1%
     
    kumarsaran, Oct 30, 2009 IP
  3. Jectillplum

    Jectillplum Peon

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    #3
    yes my Yahoo Adds Conversion rate is also below 1.5% so it's not good compare to Google Ads.
     
    Jectillplum, Nov 3, 2009 IP
  4. dtrainer

    dtrainer Peon

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    #4
    The Google is the worst for conversion rates. Then I think is Facebook and finally Yahoo.
     
    dtrainer, Nov 15, 2009 IP
  5. row_01

    row_01 Member

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    #5
    Depends on your market. Yahoo is more "consumery" and has more women. Yahoo has awesome conversion rates for e-commerce.

    Also, it doesn't really matter which channel has higher conversion rate. If the conversion rates are higher, raise the bids. If lower, decrease your bids.
     
    row_01, Nov 21, 2009 IP
  6. BigBrother

    BigBrother Peon

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    #6
    care to elaborate more on the "consumery"?
     
    BigBrother, Nov 24, 2009 IP
  7. row_01

    row_01 Member

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    #7
    "More consumery", e.g. B2B shoppers use Google, business.com, thomasregister, etc. Contrast that with B2C where our low avg order size e-commerce clients tend to get a nice little jump in Yahoo (% of all orders is higher in the Yahoo channel than their market share would dictate).
     
    row_01, Nov 24, 2009 IP