The 200 Variables of Google Ranking - It is much more then pagerank

Reposted from WMW Here is some of the 200 variables.. I hope this helps some of you it is a good list to bookmark.

At PubCon, Matt Cutts mentioned that there were over 200 variables in the Google Algorithm.
I thought I’d start a list...

Domain
- Age of Domain
- History of domain
- KWs in domain name
- Sub domain or root domain?
- TLD of Domain
- IP address of domain
- Location of IP address / Server

Architecture
- HTML structure
- Use of Headers tags
- URL path
- Use of external CSS / JS files

Content
- Keyword density of page
- Keyword in Title Tag
- Keyword in Meta Description (Not Meta Keywords)
- Keyword in KW in header tags (H1, H2 etc)
- Keyword in body text
- Freshness of Content

Per Inbound Link
- Quality of website linking in
- Quality of web page linking in
- Age of website
- Age of web page
- Relevancy of page’s content
- Location of link (Footer, Navigation, Body text)
- Anchor text if link
- Title attribute of link
- Alt tag of images linking
- Country specific TLD domain
- Authority TLD (.edu, .gov)
- Location of server
- Authority Link (CNN, BBC, etc)

Cluster of Links
- Uniqueness of Class C address.

Internal Cross Linking
- No of internal links to page
- Location of link on page
- Anchor text of FIRST text link (Bruce Clay’s point at PubCon)

Penalties
- Over Optimisation
- Purchasing Links
- Selling Links
- Comment Spamming
- Cloaking
- Hidden Text
- Duplicate Content
- Keyword stuffing
- Manual penalties
- Sandbox effect (Probably the same as age of domain)

Miscellaneous
- JavaScript Links
- No Follow Links

Pending
- Performance / Load of a website
- Speed of JS

Misconceptions
- XML Sitemap (Aids the crawler but doesn’t help rankings)
- PageRank (General Indicator of page’s performance)

 

Great Tips, worth consideration for sure.
Well, Meta Description no longer inlfuences Search Rankings and the Load Time factor is yet to be implemented in the algorithm.

 

really nice you hit every point

 

I'd take what Matt Cutts says with a grain of salt! Google don't give specifics away.

 

I agree with that statement. However this is a list of some proven and some possibles.

 

Nice list. Thanks!!

 

Really great putting them all together, nice work.

 

Great. If only we have the complete list for all the 200 variables

 

Very nice list. This should clear things up for individuals who feel pagerank is everything for ranking. Thank you

 

Incredible factors, Surely these all play an important role for rankings.
Great share, Reps added.

 

I am glad everyone is finding this useful. I try to post things that will help people.

 

its nice to have them all together, but I don't get one thing, what about no follow links? Is it bad to have them on almost all external links?

 

My understanding is that no follow only prevent PR juice from flowing however in many cases can help your serps.

 

Thanks for the list!

 

Re: The list of penalties - so you can technically harm your competitors... it wouldn't be too hard to comment spam and buy links for your competitors... so aren't those types of links just devalued?

 

I would say they are however Google still weighs them as far as spam.

 

In my experience, keywords in the title tag counts for more than anything including domain name - except for backlinks with good anchor text of course.

 

I don't think that all of them are still in use, but I'm sure many of them are still are.
Some of them are google ranking variables of 5+ years ago.

Most important IMO is the (link building + fresh content + age)

 

Many of them are still in use and paying attention to the entire list will definately not hurt you.

 

thanks for sharing knowledge