Ironic how we almost all think of the same brand when talking about the subject of branding. I was thinking nike while strolling through the posts and there it was, so obviously branding works. the key is I believe, in a world of fast paced rat race life, we don't have time to read every word. The answer of course is to brand so people don't have to. 100 years ago, many more could not read than today, look at the brands from then. Today, we can read more often than not, but just don't have the time to do so!
[sarcasm]LOL, maybe these big companies should quit what they are doing. They need to stop spending those millions on brand awareness and start surfing DP. Put all their money into article marketing. [/sarcasm]