So guys...what kind of landing page do you like to buy from?

Or, to put in other words, a landing page you would buy from would look like...what, exactly?

Thanks.

 

I never thought I would say this. But a Clickbank-like landing page would urge me to buy the most. Even though I hate those pages, there is something magical about them and many times I cannot resist the urge.

 

It has to be benefits centered. Other landing pages focus more on the features without emphasizing the benefits that they deliver. Whenever I write articles or landing pages, I make it a point to include and emphasize the benefits.

Underline them, bold-face them, etc.

A lot of relevant images work well too. I hope that helps.

thewanderingpen

 

Well I like short sales letters,with clear benefits....if that book can provide me information that I want I will buy it.

 

Are you asking about sites that are composed of just one of two landing pages and have no real content? I never buy anything from those types of sites.

I only buy stuff from real websites. This does not include people that put up a squeeze page or two. I like sites that have support forums, or forums for the people taht bought something. I like to see reviews and ratings from other customers, and not just the reviews that the owner of the site picked.

 

I hate the pages that go on & on & on & on

 

It has to be readable, content rich and what I am looking for. This brings up a key aspect of seo if you optimize for the most hits rather than for targetted visitors your count will sky rocket right next to your bounce rate. To me a good landing page has exactly what it says on google serps.

 

There definitely needs to be a unique selling proposition within the main headline and prequalify their viewing visitors. From there, if I like the bullet-driven points and if they reinforce the call to action and it is clear then...

Statistically, I'm nearly 50 percent into a 'buying mode' or ready to sign up for more information.

JJ

 

Ideal page: a short nice sales page which explains why do I need this product, what it does and why is it better than others + testimonials from real people (links to their websites). And one more thing: BUY NOW buttons that are always and immediately visible! I'm tired of looooong pages with 1! buy button at the end. Until you get to it, you can't discern between text and images

 

I do not like l-o-n-g sales pages. I lose interest before I am even half-way through the page. I like to know what the benefit to me is right up front.

After the benefits, back up the product with testimonials. Real testimonials. Not the outlandish claims that are too good to be true. Throw in a slight negative, just to make it seem more real.

I also like the use of videos in a sales page, it captures and holds my attention better than a a bunch of long text.

Last, make it easy for me to make a purchase. Do not make me search for a buy button. However, do not make the buy buttons too in your face either.

It's all about balance.

 

short sweet and to the point are much better..

 

Any other preferences about the landing page you would buy form?

 

Really simple; it has to be attractive - a professional quality video with good audio quality as well. No youtube videos that's in really poor taste. Not too much stuff on the page e.g. cluttered crap. Big letters web 2.0 style is good. Nice graphics. For a sign up box, just name and email address and thats it.

 

It has to catch your attention right away. If it doeesn't, the viewer will press "back" in about 2 seconds.

 

Should look professional..that's all..

 

If it was a product that you were truly interested in then this wouldn't be a problem. Length of copy is only a problem when it has not been written by a good copywriter or it is irrelevant to you as the reader.

If I am really interested in something then I want to read everything I can get my hands on about it. You will find most customers will be the same.

Don't worry about long v's short copy. Your copy should be as long as it takes to get your message across in a meaningful manner.

 

maybe depend also on how u wanna use it. as for ppc lp or seo ready. should check its features.

 

Yeah really long pages not too great. Why not just have a "FAQS" page and stuff like that.

 

Thank you so much, guys. Your responses are a gold mine for me.

Any other preferences?

 

Other suggestions about a good landing page?

Thanks.