How to optimze the landing pages of any website?

What is best techniques to optimize the landing pages for any website. suggest me in proper way.
Thanks in advance

 

This is a very broad question. In general, make certain that the landing page sells the benefits of the product or service you are offering. You want to make sure that your visitors see the value in what you have to offer, particularly how THEY will benefit from it. See the link in my signature for an example of a sales letter style landing page.

 

without more specifics its hard to answer that question, but in short.... make sure your on page optimisation is up to scratch, then work on quality, relevent links.

 

put the advertisement above the fold, near the center of the landing page.

 

There’s 10 things you should be looking at when optimizing your landing page

1. RelevantContent

A landing page’s content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don’t get what they expect, they will be more likely to leave.
2. Multiple Landing Pages

A landing page shouldn’t necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffic and better results, you want a landing page to be focused on specific offer and specific call for action. To accomplish this, a given website should have multiple landing pages. Create some deep link landing pages that will focus on specific offer and your conversion rate will be higher.
3. Focus on Functionality

More and more visitors seem to judge the professionalism and credibility of a site by its design. To satisfy this, many website owners concentrate on the design aspect instead of focusing on its functionality. A well-designed landing page is essentially worthless if the prospect can’t accomplish anything. While I wouldn’t suggest skimping on the design, it shouldn’t be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.
4. Call To Action

You got visitors to your landing page, now direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether it’s a sign-up form or a “buy now” button, make it the focus of your page.
5. Send a Clear Message

Keep your landing page clean and clutter free so your visitors stay focused on your message. Emphasize the biggest reasons that they should carry out the applicable call to action with larger text, contrasting colors, images. Make it easier for them to scan the content by using lists and getting right to the point.
6. Offer Incentive

Bribing your visitors with freebies and samples is a proven method of enticing them to sign up. Offer more than your competition but don’t sell yourself short either. Provide a list of reasons why your offer is better and what exactly the visitor can expect. Provide references and testimonials.
7. Make Visitors Stay

Avoid sending your visitors to another page unless it is absolutely necessary. That includes any internal navigation as well as external banners. If you remove all distractions and limit navigation options, you stand a better chance of keeping your visitors around.
8. Simple is Better

Make it easy for your visitors to complete the action you want them to. Less confusion and decision making for your visitor means better conversions rate for your landing page. Don’t offer multiple choices and throw in optional extras. Focus on the offer the page was created for.
9. Power of Freebies

Everyone likes free offers. They are hard to resist and can be a powerful conversion tool
. Whether a call to action is free or something free is received as a result of carrying out a call to action, it certainly doesn’t hurt. If your competition charges for something and you offer it for free, you’ll win the customer. Remember, just because you make a free offer doesn’t mean that it shouldn’t be quality.
10. Testing

Using a tool like Google’s Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that comprise a solid landing page. After all this can mean website’s success or failure.

 

First off, great response by Candise.

Fundamentally, your landing page is a two-way extension of your brand and marketing message. Moving upstream to the traffic source you may have a visitor arriving via any of these methods:

1. An affiliate website
2. Paid search - Google AdWords
3. Email marketing
4. Social media - from a Tweet or Facebook comment
5. A banner ad

They then pass through your landing page on the way to your website (or in the case of a squeeze page they perform a single action and don't move on).

A basic first principle is to make sure the message is consistent throughout the experience. Each source message should be reinforced by the landing page and completed at the destination (if there is one).

Ensuring Message Match (all of the above) will improve your landing page performance in a big way and should be the first place you start.

If you are looking for a checklist of things to do to make micro improvements to an existing landing page, try running through a top 10 of quick pointers:

1. Focus the visitors attention with a clear and concise headline
2. Remove global navigation
3. Keep your primary CTA above the fold
4. Provide extra value on your confirmation or thank you page
5. Remove barriers to valuable content
6. Terms and Conditions in Layman’s Terms
7. Think like your customers
8. Obey the 5-second rule
9. A|B Test to validate your decisions
10. Direct attention to your lead-gen form with visual cues

I'll also leave you with another simple point - expanded a bit:

“Don’t Bore Us... Get to the Chorus” (Roxette)
The title of this tip comes from the Great Hits album by Swedish pop duo Roxette. As one of the masters of bubblegum pop, they knew how to highlight the most important element of each song - the chorus.

No one likes a babbler, and we only put up with it for the most part because it’s our friend that’s chewing on our ear.

When dealing with online prospects, you need to get right to the point with no muss and no fuss.

The astute among you will recognize that in providing an analogy prior to my point, I am essentially countering my own argument to a degree. But on closer examination, what this shows is that sometimes you have to provide some editorial or instructional introduction to your subject.

If this is the case, like Roxette, just make sure the juicy bits stand out significantly.

Good Luck.

Oli

 

Excellent first post Oli - rep point added.

Not sure about removing global navigation though - I guess it depends on the nature of your site but I like people to be able to find other content to reassure them about who we are and our credentials.

 

Yeah, that point requires a little more explanation. For sure on a typical website, removing the global nav would be shooting yourself in the foot.

The reason I suggest it in the context of landing pages is that one of the primary goals of a landing page is to have a singular and focused purpose. When you include global navigation on a landing page you run the risk of having the visitor stray off course.

This isn't always a bad thing, but when you are paying for traffic and going to great lengths to track and measure your success, this can be a detriment to your conversions.

 

thanks Oli Gardner ..i found best answer so far for this thread

 

Thanks a lot to Oli Gardner and Candise for valuable information..

 

Thanks a lot.

 

Create a subscription form on the landing page and collect their email and then email them regularly and mention your main site within the email.