Does Alexa rank important?What it want to show?

i see a lot of website with high PR,and indexed by search engines is much more, but their Alexa rank is not so high.
Why? and what things are the rank want to tell us?

 

Don't bother about alexa. They are just numbers that shows inaccurate results. I suggest to give much importance on the search engine ranking and traffic that may convert to lead or sales.

 

This is a ranking system set by alexa.com (a subsidiary of amazon.com ) that basically audits and makes public the frequency of visits to various Web sites. The algorithm by which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded over a period of three months from users that have the Alexa toolbar installed.

This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name indicates, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.

The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).

Benefits


Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

As opposed to Google's PageRank, the lower your ranking number, the better.

It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.

Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)

Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.


Disadvantages


Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.

Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or "gamed", as some prefer to call it).

Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.

Conclusion

As we have seen, there are pros and cons to Alexa ranking. The bottom line is that most people consider it valuable only for direct advertising. Given the fact that Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate.

Nevertheless, it may prove useful for sites with very good traffic that attract highly targeted leads, since Alexa focuses more on the traffic that Web sites receive rather than on links to it. As a Web site monetization strategy, we can safely say that Alexa ranking might be the right solution.

Source:http://www.sitepronews.com/archives/2007/sep/26.html

 

Thanks to "Online Eye" for sharing your valuable thoughts. Its indeed very informative and helpful.

Thanks
Faiz. Khan

 

thanks very much, bro.
your answer is very nice.

 

thanks for your suggestion

 

If you could get a high SERP for many keywords, you would get a high Alexa.

 

Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

 

The only things that really matter are traffic and, for some, income. Other stuff is great to have but not necessary for success. High PR and Alexa don't bring success - success brings high PR and Alexa.