The most important thing for you is trying your best to make your ads more attractive. Then,try to express necessary information using least words.What's more,put emphsis on your selling points.Hope it can help you.
Start with a catchy headline. State what you're selling. Include the benefits of what you're selling/why the reader should buy. Finish with what you want the reader to do once they finish reading the ad, e.g. Buy Now, Click Here
Your ads must be short and simple coz you don't expect people to read a long word ads. Other than that,you should write the advantage that your product have but competitor don't have.
you have to keep your ad short and catchy that people will turn their head and read. 1 Write an eye catchy title 2 Write a good words that is enticing 3 Highlight the benefits of your service/product 4 If there is a testimonies share it(OPTIONAL)
your ad must be attractive to make people read all your business about. Or maybe you can put a word like 24hour service,guarantee or so on.
The headline should be understandable at a glance. Nothing implied or too artistic, just very clear. And written for the people you're targeting, not for the whole world.