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Are Reciprocal Links Good or Bad?

Discussion in 'Search Engine Optimization' started by Sleepy_Sentry, Mar 25, 2007.

  1. #1
    I've heard mixed feelings about reciprocal link exchanges.

    I'm thinking about putting a few links on my links page to sites and then asking those sites to link back to me on their links page.

    Is is a bad idea to have reciprocal links like this?
     
    Sleepy_Sentry, Mar 25, 2007 IP
  2. aaron_nimocks

    aaron_nimocks Im kind of a big deal Staff

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    #2
    No link is a bad link. Just some are worth more than the others.

    Also depends are you doing this for traffic or other purposes? If its for traffic then its all about how much traffic can the site send you vs how much you will lose to them.
     
    aaron_nimocks, Mar 25, 2007 IP
  3. the_gallery

    the_gallery Peon

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    #3
    Reciprocal links can be good for SEO of course, if your links are good quality...

    you should have a good approval process, and there are sites which you can join which will verify that the links remain on the website you have exchanged links with, such as http://linksmanager.com/
     
    the_gallery, Mar 25, 2007 IP
  4. SEOscotland.co.uk

    SEOscotland.co.uk Peon

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    #4
    If they are on the same theme as your websites links, then;

    Reciprocal links are good.

    One way links are better.

    It's safer in the long term to trade links manually. Using services link http://www.linksmanager.com could one day be seen as bad in Google's eyes as most webmasters who use this service will trade links with anyone. On theme or not. Linksmanager.com would then be seen as more of a nuisance spam tool than a useful resource for careful webmasters.

    Google could easily punish all sites who use the linksmanager.com site as it leaves footprints which could be easily identified.

    If you want to semi-automate any link exchnaging then there is softwrae ou there that can help with the process but again, you need to be careful with how you use it.
     
    SEOscotland.co.uk, Mar 25, 2007 IP
  5. autorave

    autorave Peon

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    #5
    I think the general verdict is that they are OK .. but they should not be the bulk of all your incoming links. One-way links from quality sites are always better.
     
    autorave, Mar 25, 2007 IP
  6. rogervadera

    rogervadera Peon

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    #6
    Reciprocal Links proves to be good if..
    Links are of same cateogory.
    links are of good page rank.
    If its done manaually.
     
    rogervadera, Mar 29, 2007 IP
  7. Pixelrage

    Pixelrage Peon

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    #7
    sounded good until I saw the cost....$20/mo? Does everything have to be ridiculously expensive? :(
     
    Pixelrage, Mar 29, 2007 IP
  8. kittyluver

    kittyluver Notable Member

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    #8
    Though reciprocal link is better for a webmaster to improve his PR, Three-way link exchange will help you to build one-way link exchange. Because your link (site-B)will be in a site-A and Site-A link will be in your site-C.
     
    kittyluver, Mar 29, 2007 IP
  9. kh7

    kh7 Peon

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    #9
    It is normal to link to good sites and then ask them to link back to you. Not all will, but that should be OK. What's not a good idea is to do things like:
    - link to all sites that offer to link to you
    - only link to sites that will link to you
    Both of those will be a disservice to your customers and look suspicious to google.
     
    kh7, Mar 29, 2007 IP
  10. Mong

    Mong ↓↘→ horsePower

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    #10
    As far as its relevant then there is no harm :)
    But your first preferance should be one way links.
     
    Mong, Mar 29, 2007 IP
  11. Alan Murray

    Alan Murray Well-Known Member

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    #11
    Reciprocal links can still work in Google but only swap with other high ranking relevant sites. Google is very good at detecting link patterns so don’t over do it.

    A few years ago you could run up hundreds of link exchanges and rank great in Google for highly competitive keywords - those days are gone.

    Be very selective on what sites you exchange with and do it by hand.
     
    Alan Murray, Mar 29, 2007 IP
  12. poksa

    poksa Banned

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    #12
    Reciprocal links cannot hurt you as long you link in Related sites...
     
    poksa, Mar 29, 2007 IP
  13. Pixelrage

    Pixelrage Peon

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    #13
    that's why I don't like link exchanges. Every time I sign up with one, I get a million requests for sites that have absolutely nothing to do with my site, plus I can never find anything else in my category. It's frustrating.
     
    Pixelrage, Mar 29, 2007 IP
  14. Janna122003

    Janna122003 Banned

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    #14

    All links are good as long as your not linking to bad site. When exchanging links get links from related sites only.
     
    Janna122003, Mar 30, 2007 IP
  15. Facebook applications

    Facebook applications Peon

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    #15
    I think too many reciprocal links are not good if sites having 0 page rank. Try to make reciprocal link with good page rank sites.
     
    Facebook applications, Aug 26, 2009 IP
  16. f.anto78

    f.anto78 Peon

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    #16
    No link is a bad link. but one way link is more good
     
    f.anto78, Aug 26, 2009 IP
  17. theseomonk

    theseomonk Peon

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    #17
    I think if you find relate site then reciprocal link is good, so try to always go with relevancy when you doing reciprocal link exchange!!!
     
    theseomonk, Aug 26, 2009 IP
  18. onlinemarketing1

    onlinemarketing1 Peon

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    #18
    But now less and less people are willing to exchange links. So maybe you should find some other ways to get backlinks.
     
    onlinemarketing1, Aug 27, 2009 IP
  19. akashvista

    akashvista Peon

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    #19
    Well its for sure not as good as one-way links but remember its better to have something than to have nothing. But remember exchange links that are related to your niche and also are a good quality sites then only you are going to have some benefit other wise linking to bad spammy sites can have a negative effect.
     
    akashvista, Aug 27, 2009 IP
  20. ITchimes1

    ITchimes1 Peon

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    #20
    Reciprocal Linking is a good way to get traffic but you should exchange the link from poular and your theme related site.
     
    ITchimes1, Aug 27, 2009 IP