Adsense enabling multiple ad networks

I just got an email from google about their mission to update and enable multiple ad networks under adsense. What are your thoughts?



Here is the email i got:

Hi,

We're writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.

If you're unfamiliar with what ad networks are, they're companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we're certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You'll also have control over which networks can show ads on your pages -- you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you'd like.

Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we'll allow those who comply with user privacy guidelines to show ads using these tools. You'll have the ability to opt out of showing ads based on user interests from these ad networks, and we've changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230 .

These new capabilities will automatically be enabled for your account, and you'll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we'll gradually be adding new ad networks to AdSense accounts over the next few months, so you won't see any immediate impact on your ads or your earnings.

To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522 and watch our video demo at http://www.youtube.com/watch?v=4HyJPOVLd3I .

Sincerely,

The Google AdSense Team

Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

 

Yeah, I just got the email as well. I'm wondering if that relates to CPM or PPC adsense, if it's CPM, it won't matter a whole lot for me

 

I'm very interested to see if this means that AdSense is connecting w/ Chitika or Adbrite.
Maybe I misunderstood the message...?

 

Whole i read but not understand what they are saying?
Do they allow ads network to use others

 

I've had this active in my account for a while now. They started with a few publishers and the current list is below...

DataXu
Acxiom
Adchemy
Invite Media
Specific Media
Turn
[X+1] aka: Xplusone

 

yea
this is great

 

I think there will be a co-operation with Chitika

 

Who ARE these people?
Never heard of a single one of them.
This is sounding rather bizarre. I'm a late adapter for several reasons. I'll disable them until I hear positive reports.
Keep in mind that these are "mandatory opt-in". Something I have never been too fond of. Like CPM.

<edit>
Here are the ones on my list -
Google Ad Exchange Testing Network - ???
Aggregate Knowledge - http://www.aggregateknowledge.com/
DataXu - Brand new mystery start-up - http://www.dataxu.com/
Acxiom - http://www.acxiom.com/
Adchemy - http://adchemy.com/
Invite Media - http://www.invitemedia.com/
Specific Media - http://www.specificmedia.com/
Turn - http://www.turn.com/corp/index.jsp
[X+1] - http://www.xplusone.com/

I blocked them all, until there is PROOF that they will make more money. I don't do "beta" any more. Too much wasted time.
I just tried AbBrite again after 2 years. What a dismal experience. Only spammy ads that pay almost nothing. Done with AdBrite.

There truly is NO ALTERNATIVE to AdSense. I'd like to keep it pure. Watering it down with ANYTHING would not be good. IMHO.
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Right on, Surf Dude! Are these the most obscure ad networks (which is an oxymoron) out there or what?

Wouldn't it be great if there was Chitika on that list since it's the only ad network I've seen that can touch Adsense's eCPM. And yet even Chitika has eCPM usually lower than AsSense, so why would I want them or anybody else as a replacement?

It may also be just Google doing some funny avoid-monopoly-allegations PR trick

 

The new publishers will be bidding along side the current Adsense publishers for the same keywords. So advertisers that were not using Adsense before now will be - thus in theory driving up the price per click.

That's my take anyway and from what I have noticed over the last couple weeks.

 

With all of this in mind, should we leave our account settings alone? Or are there other suggestions in regards to this newest ad network aspect, when it comes into play?

 

THE BIGGEST question is -
Are we going to be able to see results of these 3rd party advertisers in our stats?
Or, is everything going to be mixed together, so that no analysis can be done at all?

Does Google really want us to see exactly how well this is working?
If no, I have ZERO interest in this new scheme. If yes, people will report their results, and we will know soon enough.
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I think you got it in reverse: publishers never bid on anything, advertisers do. And, yes, in theory more advertisers mean higher click prices but that goes right back to the question of who are these people (ad networks)? They are not "household names" in online advertising, so to speak, so what little amount of new advertisers they can introduce into the system will not affect the click price in any meaningful way.

 

You all don't know what this means....?? We're going to be rich. It's going to be like the old days where you'll average $1.00 per click. It's going to be sweet.


(sarcasm..no charge)

 

We already do these things with Google AdManager.

 

"These things" are not currently done with AdSense. All I ever see are AdWords ads. This is what is changing, for AdSense publishers.
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Guys why jump to conclusions ?

Let's wait a little. Let's wait to SEE what new ads will be displayed. By that we will know the results.

 

Just read the first paragraph.

If you run Adsense ads on your site, there are now going to be other networks showing ads there too, which hopefully means more competition and better earnings. If you got this email (which I did) it means the ads showing on your site may come from other advertising networks aside from Google. Adwords is an entirely different thing. You can already choose to publish your Adwords ads on different "search partners, and content sites". Maybe we'll see some increase $$ from this. It can't get too much worse.

 

Sounds like a legal angle to prevent claims of an advertising monopoly. Google already owns the market and has the highest prices. These much smaller networks exist because they cater to advertisers who don't want to pay adsense pricing. These networks have to collect their cut, and now they are going to have to pay google something. The yahoo/google deal couldn't get approval, but now google can say they open their network up to the smaller advertisers. AT&T was forced to do this years ago.

I doubt these small ad networks will be big participants - after all, as soon as their clients realize their ads are running on google sites, they can cut the middle man out and go direct - but the reason they went with these smaller networks is pricing or perhaps the ability to reach targets google didn't have.

There could be some small increase on the very low end of the market, but I don't expect to see any increase for higher paying niches. This is a google smoke screen ploy to try and fend off government intervention.