What physical books have you read, and have propelled you to success with your copywriting efforts? I'll start, and I'll know there will be some arguments here - but I'm talking about books that have really helped - rather than "books that are most popular". Make Your Words Sell - I purchased this way back - I love Joe Robson's writing style. Good news is that it's free now. Adweek Copywriting - Joe Sugarman How to Write Sales Letters That Sell - Drayton Bird Okay, I know that there are heaps more out there that probably beat the heck out of the ones I've listed - but I haven't read em' so can't comment. Please tell me your copywriting favorites. Physical books only...
How to Write a Good Advertisement by Victor O. Schwab. This book is the best. It'll teach you everything you ever need to know.
When I need complete brain candy I'll flip through Words that Sell or Phrases that Sell. I wouldn't use anything outright, but sometimes they'll give me that "Aha!" moment by making me look at a project a different way when writing copy.
The Copywriter's Handbook by Robert W. Bly - very straightforward and informative. A highly recommended read for any copywriter.
My favorite is- Start & Run a Copywriting Business by Steve Slaunwhite. It even comes with a CD in the back containing Marketing Tools. I learned a lot from this guy and found him to be very approachable. apkvale APK Writing Services
A great website is thegaryhalbertletter.com He has some great resources on there and reading the old comic book ads like Sea Monkeys, etc is well worth it: tomheroes.com/Comic%20Ads/classic%20ads/classic_ads_main_page.htm
Sadly, I think i'll reveal a favorite secret weapon of mine... Business Letters by L.E. Frailey, it contains salesletters from the 1940s with wicked persuasion techniques.
I have to go with this one. Although Bly never fails to miss an opportunity to tell you how well he is doing, orhas done, the books are informative and include useful examples.
I've been meaning to check her books out. Thanks for the reminder. Do you have a favorite, by the way?
Anyone here read Carltons Kick Ass Copywriting or whatever it's called? Something I'd really be interested in. Oh, and his Simple Writing System.
Did you ever see the vid about that book by Harlan Kilstein? Boy - he didn't hold back. He even ripped one of the pages out...