I have 2 main keyphrases I want to rank high for. 1 gets 90k searches a month and 1 gets 40k searches a month. My question is when I start building high PR links should I put both in all the links i build: "example phrase 1 and example phrase 2" Does that work? Or do I need to do them seperately? Your thoughts....
For effective link building, I think you should add them separately. However, in some place you can add them together
You do not want all of yoru anchor text to be the same! So, you need to mix it up where you have control, and let other webmasters choose their own anchor text when they are linking to you. For example, if I were targeting phrases related to hog farming I might make a list of potential anchor text possibilities, and then use them all. ACME Hog Farm ACME Farm Hogs Hog Farming Hogs at ACME Farm Raising Hogs Hog Husbandry Pig Farming Swine Farming etc.
Related keywords help give you authority over your niche. So if your main keyword is "pig" you would also use "hog", "swine", "sow", and so on. Use a thesaurus to find alternate "related keywords" to use. This also holds true for on site optimization. The best way I have heard it put is that if you remove all of your main keywords from a page people should still be able to know what your site is about.
Yeah, I agree, related keywords do help you with authority from what I've seen. I read that on a SEO blog I frequent.
Thanks for the reponses. I was thinking that if they key phrase is very competitive that the more high PR exact phrase links the better?? Is that wrong? For example, does an anchor text link for "buy shoes online" give the same amount of link juice to "buy shoes" that a direct "buy shoes" link would get...???? Your thoughts?
You want MOST (like maybe 40%) of the links to use the exact keyword phrase you're targeting as their anchor text. But the rest of the time (maybe 60% or so) you want to spreadout over slight variations of that keyword phrase as willybfriendly described above...
It can't hurt to have anchor text to 2 different URL's on your site coming from each of the pages you are getting links from.
How would it work for a company name & description together as anchor text? Example: Bing - Search Engine, would this help to rank for 'Bing', 'Search Engine', neither, or both?
As per link building guidelines, you should put only one link at a time in link building. Both keyphrases couldn't give you major search engine benefits.................