How to do off-site optimization?

Discussion in 'Search Engine Optimization' started by yoes_san, Aug 4, 2009.

  1. #1
    I never tried off-site SEO before, and now I want to try my hands on it.

    From what I've read I should do the following:
    1. Submit to directories
    2. Exchange links with other similar website
    3. Submit articles with my site's link on it
    4. Forum posting and signatures

    What I want to know is:
    - What method should I try first?
    - Any other methods I should try?
    - Any other suggestions?
     
    yoes_san, Aug 4, 2009 IP
  2. jopsons

    jopsons Active Member

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    #2
    first of all target the keywords, and start with ...

    1. directories
    2. social bookmarking
    3. article posting
    4. forum posting &
    5. blog commenting
     
    jopsons, Aug 4, 2009 IP
  3. Dan Schulz

    Dan Schulz Peon

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  4. BunnyB

    BunnyB Peon

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    #4
    I would order them this way: 3, 4, 2, 1 (assuming that the forums are dofollow)

    It's better to get one-way links rather than exchanges, so be creative in how you get people to link to you. The best way is simply to make your content so compelling that people want to link to your site.

    I don't think directory submission is as crucial as it used to be. It won't hurt, but I wouldn't spend as much time on it as on the other three.
     
    BunnyB, Aug 4, 2009 IP
  5. rashida

    rashida Active Member

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    #5
    You can do social bookmarks for your site first.These will drive a lots of traffic to your site.Then start to do article marketing and then directories submission to get more backlinks for your site.If you have more backlinks means you can get the targeted traffic to your site.
     
    rashida, Aug 4, 2009 IP
  6. Atulya

    Atulya Guest

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    #6
    Social bookmarking is the important one. So, do it first for your site, then do the directory submission, article submission, press release, creating blog and comment the blog related to your site content.
     
    Atulya, Aug 4, 2009 IP
  7. 22websitedesign

    22websitedesign Peon

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    #7
    You just start up with directories after that do others....
     
    22websitedesign, Aug 5, 2009 IP
  8. Agnel

    Agnel Banned

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    #8
    Hi, you can start with directory submission. You can also do social bookmarking & blog commenting in addition to what you have mentioned. Niche directory submission can be more helpful. Try to get relevant and quality links.
     
    Agnel, Aug 5, 2009 IP
  9. rumsfo

    rumsfo Well-Known Member

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    #9
    I assume you need to do everything possible and use as amany as possible methods. Actually that is not easy to get the top of the SE using some of them. I assume you need to use all of them
     
    rumsfo, Aug 5, 2009 IP
  10. sohailanwar

    sohailanwar Peon

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    #10
    When you heard/read Off-Page Optimization, the word that pops-up on your mind is 'LINK'.. Off-Page Optimization is a process of optimizing outside from your site.. It actually deals with building links.. All of the strategies that gives you back links fall under this category. Here are some of those strategies:

    - article submissions
    - blog commenting
    - classified ads
    - directory submissions
    - forum posting
    - link exchange
    - press release
    - online groups
    - social media and networking
    - social bookmarking
     
    sohailanwar, Aug 5, 2009 IP
  11. arcguy

    arcguy Well-Known Member

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    #11
    First Create a Presence on Top social media site and put a link in your profile, Secondly, Submit your site to Social Bookmarking sites and then Submit links to link and article directories, Also guest posting is also a good idea...
     
    arcguy, Aug 5, 2009 IP
  12. abhishek.tw

    abhishek.tw Peon

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    #12
    Use any method which help you to get backlinks from themed pages.
     
    abhishek.tw, Aug 5, 2009 IP
  13. dadeon

    dadeon Well-Known Member

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    #13
    Not all links are good links.

    Stay away from link exchanges - especially link-farms and link exhanges that uses scripts. Also, I would not recommend classifieds as they are often seen as "junk".

    As for social networks - the links don't stick as well as they used to and they don't carry that much weight anymore.

    The secret is to get links from as many quality "sources" as possible. The more natural the better.
     
    dadeon, Aug 5, 2009 IP
  14. Dan Schulz

    Dan Schulz Peon

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    #14
    Did anybody actually bother to read the post I linked to in the above quote? Because even a small handful (probably even just ONE) of those links I advocate getting in that post would destroy all of your hard work if you're relying on the Unholy Trinity of Blog Commenting, Forum Posting/Signatures and Social Media.
     
    Dan Schulz, Aug 5, 2009 IP
  15. Canonical

    Canonical Well-Known Member

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    #15
    Generally speaking the above types of links are what I call "low quality" links or "cheap" links. These techniques are used by webmasters or SEOs to "plant" links on other websites pointing back to their own site with specific link text in hopes of making their URLs rank. They are "unnatural" links... artificially planted or farmed. While these are commonly used by small sites that don't get much press or don't have any type of brand awareness, they are DEFINITELY not the best links for helping your rankings... I'm not saying they won't get you ranked, just that it takes a lot more of them and if these are the ONLY types of inbound links you have, that you're site will almost never be seen as any type of authority to Google.

    Also these types of "unnatural" links, because they are spammable... used by spammers to promote sites... are frequently the target of anti-spam indexing/ranking algorithm changes. Because of their very nature, the effectiveness of blog commenting, article submission, forum sig, etc. links tend to fade over time as they move from the front page of the site or new articles section of the article or forum site into the dark recesses of the site's archives. So you have to constantly perform these types of activities just to maintain your rankings. The upside is that these techniques can get you ranked in a shorter period of time.

    The best types of links are "natural" links from other sites (preferably traditional web sites)... links to your URLs given freely by other sites because your pages offer something interesting, different, unique... that the webmasters of other sites think will be useful or interesting to their readers. I'm pretty sure these "natural" links are what Dan Schultz repeatedly refers to on these forums as "Merit-based" links. A few of these "natural" links can be worth more than hundreds of "unnatural" links.

    And as a general rule, these types of "natural" links are almost never targets of anti-spam algorithm changes at Google and the other engines... Since they are typically posted on static pages on other sites the effectiveness of "natural" links does not tend to to decay over time so they have a much longer shelf-life than "unnatural" links that you farm yourself. The downside is that they can take quite a while to obtain a critical mass of inbound links, thus taking longer to achieve good rankings.

    So the "real" key to ranking well over time IMO is to focus on "natural" links. These can be "farmed" as well... but not by planting links yourself on other sites pointing back to your site. Instead, they can be "farmed" by contacting other webmasters directly offline and networking with them... so through sales/marketing skills and social engineering.

    Look at your site... Try to think of other complimentary topics or businesses which are not direct competitors which might find it useful to link to your site. You have to get really creative to be good at this. Think outside the box.

    If you own a business and have a web site the first place I would look for links would be companies you do business with... your suppliers and your customers (assuming B2B). These are people you already have relationships with and the easiest to contact/network with to get a link. Maybe your suppliers have a references page and will toss you a link for agreeing to be a good reference or to do some "extra" business with them. Perhaps your customers (if you're B2B) would agree to toss you a link if you give them a small discount on purchases going forward. Another great place is trade associations... Chamber of Commerce, trade groups in your industry for which you are a paying member, etc.

    Once you've exhausted those sources that you already know then you can start looking for those that you don't already know. These are more challenging... but still very doable if you have sales/marketing skills. This doesn't require any technical ability at all other than making sure you remember to tell them, "I'd like you to link to URL X with the exact link text 'XXX XXXX XXXX' from your page at URL Y that is very relevant to my URL's content."

    So if you're an architect and have a site for your business, contact builders that have built the homes/buildings you've designed. Put pages on your site showing homes/buildings you've designed that they have built. You can link to them and they can link back to you. Yes these are reciprocal links but that is completely ok as they are absolutely relevant.

    Contact suppliers that provide you w/ the tile or cabinets or whatever that you use in your designs. Put pages on your site featuring their products. In return for sending them business they will usually gladly toss you a link on their site. Again... reciprocal links but okay because they are relevant.
     
    Last edited: Aug 5, 2009
    Canonical, Aug 5, 2009 IP
  16. miles2go

    miles2go Peon

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    #16
    You missed the most important way , by commenting on the sites ans blog.
     
    miles2go, Aug 5, 2009 IP
  17. sbouazza

    sbouazza Peon

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    #17
    Forget link exchanges, they will get soon deprecated .
    Forget also the link directories ( especially if you can't write a unique description for every directory ) .

    I suggest you to follow these steps :

    - Writing great content .
    - Finding some friends ( 8~10 ) who have already Twitter, Friendfeed ( or something like that ) accounts, then discuss a little with them using your own account so that your account will not be empty .
    - Start following 20~50 people on Twitter or Friendfeed who will probably interested by your niche ( I mean, targeted people who are INTERESTED, not just random ones ) . If your blog content and your Twitter/Friendfeed Bio are good, then they will likely follow you .
    - After you get 50 active followers, you can start a mini-mass-follow so that you raise 150 followings .
    - And you continue until you are satisfied with your followers ( don't follow too much, or people will see you as a spammer ) .
    - Don't forget to be active and discuss with your followers !
    - After some months, you will get a good amount of NATURAL links as your followers will probably link to your website ;)

    Yes, it's social media, but at least you will get your visitors and links naturally .
     
    sbouazza, Aug 5, 2009 IP
  18. Dan Schulz

    Dan Schulz Peon

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    #18
    You didn't see what Canonical and I said in the posts above yours, did you? :rolleyes:

    If you're going to bother wasting your time on them, spend that time contacting the owners and asking if they'd be willing to let you write for them. That way if they accept not only will you have far stronger links to your site, but you'll also have a captive audience since everyone will be reading what YOU have to say, and not a bunch of comment "bots" or "drones".
     
    Dan Schulz, Aug 5, 2009 IP
  19. yoes_san

    yoes_san Peon

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    #19
    All these information are helpful, thanks.

    The 'natural links' and its concept looks very viable to me and I'll surely try my hand on that.
     
    yoes_san, Aug 5, 2009 IP
  20. Dan Schulz

    Dan Schulz Peon

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    #20
    I'm not kidding when I say "once you go natural* you never go back" yoes_san. :cool:

    *with your link building (only)
     
    Dan Schulz, Aug 5, 2009 IP