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Yahoo joins battle with Google after EU revamp

Discussion in 'Yahoo' started by CODForum, Jul 24, 2009.

  1. #1
    Yahoo has renewed its assault on Google by overhauling its European search engine, a move that executives are calling a "major milestone" in the group's development. Yahoo's shift to a more personalised home page, its biggest revamp in three years, comes amid talk of Yahoo going into partnership with Microsoft to take on Google.


    Eden Zoller, an analyst at Ovum, said the redesign was "clearly an attempt to close the popularity gap" with its larger rival and that the site was popular with users. However, she warned: "This is positive but not enough to turn Yahoo's fortunes around."

    The new look enables users to unite Yahoo's home page, containing news, mail, search and mobile services, with their favourite websites, social networks such as Facebook and Twitter and email accounts. It is gambling that the personalised touch will increase its advertising revenue. The company described its redesigned website as similar, in essence, to the applications tagged on to the Apple iPhone.

    Rich Riley, the head of Yahoo Europe, said: "This is the most significant change in our evolution so far. It is no longer just a page, it is an application. One size fits all no longer works".

    Yahoo had an ambitious plan to become the "centrepoint of people's lives online", he added.

    The testing site went live yesterday and will launch fully in the autumn, accompanied by a marketing blitz. Yahoo said the primary objective was to further increase its audience in the EU. In March, Yahoo's European site had more web traffic than the US version for the first time. Mr Riley added: "This big launch in the region will only accelerate that momentum."

    Yahoo was the fourth most popular website in the UK in May with 22.5 million hits, according to the data provider Comscore. Across Europe it was third biggest, with 121.6 million unique users over the same period and an 8 per cent market share.

    However, Yahoo's site was used for only 4 per cent of internet searches in the UK in May, compared with Google's 79.3 per cent, ComScore said. In Europe, Yahoo's share of online search requests was even smaller – 1.5 per cent against Google's 81.4 per cent. Mr Riley insisted that internet searching was "a small part of what we do", adding: "Different consumers want different things. Some just want a search page. Others want it more customised."

    As it seeks to make up ground on its bitter rival's iGoogle page, Yahoo has launched its Buzz site, which provides a newsfeed service to rival sites such as Digg, as well as an upgraded Yahoo Mail in the UK.

    Ovum's Ms Zoller said: "The anticipated revamp has been generally well received but overshadowed by Yahoo's lacklustre second-quarter results and reports that its on-off talks with Microsoft are back on the table."

    Yahoo's second-quarter profits this year were 8 per cent higher than in 2008 but its revenues fell by $200m, hit by the downturn slump in advertising. "This makes it even tougher than normal to grow revenues and market share, particularly when the main competition in the shape of Google is getting stronger," Ms Zoller added.

    It was reported last week that Yahoo could be looking to sign an agreement with Microsoft, despite talks over a $45bn deal collapsing last year.

    Ms Zoller said a partnership would be more effective than a merger, which would "create more problems than it would solve".
     
    CODForum, Jul 24, 2009 IP
  2. gbit

    gbit Active Member

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    #2
    Yahoo,Microsoft and Google are the top internet companies that administer the Internet way of life.

    I don't know whether this information provided by CODFORUM is true or not but Yahoo shouldn't sneek into others peek.
    Yahoo is best at it's daily public services so it should try optimizing it more other than planning to take over other top internet pioneers.Consider Yahoo web hosting is not up to the mark, the YWH users fell that they have been cheated so they should try improving it.

    On the other hand Microsoft and Google are focusing on their products Windows & Search Engine.

    If Yahoo partners with companies then it would evoke a war which ultimately would affect internet consumer.
     
    gbit, Jul 24, 2009 IP
  3. usearchme

    usearchme Active Member

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    lol im sure we have heard it all before, i dont see how yahoo could eat into googles lead !

    Woc
     
    usearchme, Jul 24, 2009 IP
  4. smart_comerce

    smart_comerce Peon

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    #4
    when you losing data from your hard disk plz visit below site
    http://www.jordandatarecovery.com/
     
    smart_comerce, Jul 24, 2009 IP
  5. mgn465

    mgn465 Active Member

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    #5
    mgn465, Jul 24, 2009 IP
  6. googlepwner

    googlepwner Peon

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    #6
    Yahoo never really came to europe.. and that was their mistake.
     
    googlepwner, Jul 24, 2009 IP
  7. aladinhw

    aladinhw Active Member

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    #7
    aladinhw, Jul 24, 2009 IP
  8. tpettit

    tpettit Banned

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    #8
    Agreed yahoo well never out rank google.
     
    tpettit, Jul 24, 2009 IP
  9. mpreyesmr

    mpreyesmr Banned

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    #9
    Yahoo isn't going to outrank Google anytime soon.
     
    mpreyesmr, Jul 24, 2009 IP
  10. pandigila

    pandigila Greenhorn

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    #10
    if that so why microsoft would buy yahoo.. if their not see a good hole to break the google ? I think yahoo still have the chance :D
     
    pandigila, Jul 28, 2009 IP