As per google guideline, if you have dark background your ad color should be light. But if your background color is light, your ads should blend with the background. Anyway, try experiment with different ads color and you'll find it yourself. For me, I found the ad color is matter. By changing ad background color, I can then increase a lot of CTR.
I always like when the ad matches with the sites colors. It makes it fit in much better, than rather trying to make it stand out.
The best format color dpend on your site color.Try the same color as your site color rather then light or dark colors.YOURS ctr improve and you can earn more money.
your ads should match with your website color and they should not stand out alone... you can refer my "Truth about earn..." blog... I have tried to implement all things in this blog.
Blue is one of the best format colors due to the age old fact that links have traditionally always been blue and the masses are more familiar with it. But things have changed in recent years, links can be any color. Basically the best adsense color format can be anything that matches and blends with the colors of your site. Thes best advice anyone can give, is it experiment. Try out different colors and see which helps give you the most clicks.
some say blue links work best as that is what people are used to clicking. I match mine to my site, it just looks better.
but isnt blue or #0000ff outdated? has people become so familiar with blue links on white bg? any 2009 ideas out there? i have changed a dozen times or more on layout to improve my ctr but to no avail, i am thinking now of changing colors. afterwards, i want to blend my website with my adsense. you get the idea?
It depends on the background and font colors of your site. And whichever color that stands in the site should the adsense color. Thanks JulieV
Your ads should match your background unless it is a dark color. Use a light color for a dark background.
Depend on your website background. It will be better to make it have same colour background as your website