how can i promote my online shop

Discussion in 'General Marketing' started by hygoer, Jul 8, 2009.

  1. #1
    i have an online lingerie shop, i setup this shop few month ago,
    my target customers are local ladies.
    i tried put ADs on some websites which have high PR and traffic, and submitted to some website directories.
    so far i didn't get too much orders,
    i'm wondering to know there is any away to promote my site?
     
    hygoer, Jul 8, 2009 IP
  2. fancymouj

    fancymouj Peon

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    #2
    Well you can promote your business in many other ways such as Youtube, forum sig link, avatar, article submission, PPC ... etc.
     
    fancymouj, Jul 8, 2009 IP
  3. mimisido

    mimisido Peon

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    #3
    It takes time to build customer base (same as offline). Keep on trying everything you read about in this forum, and I recommend setting up reviews of your site. Also, check sites like shopping.com, you can register your products there (you will pay them PPC).
     
    mimisido, Jul 8, 2009 IP
  4. AHCAROS

    AHCAROS Peon

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    #4
    Promotion needs many marketing skills.How to make more and more people know you online shop, it is very important for a shopkeeper. So why not try to post useful imformation in you online shop,and put more items in you shop. I think in thiese way, you can attractive your clients more better.
     
    AHCAROS, Jul 8, 2009 IP
  5. Wolf_hsac

    Wolf_hsac Banned

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    #5
    Like Surat said, Youtube will be a great way to promote it if you're any good with creating a video. If not then PPC (pay per click) via Google adworsd and Yahoo ads etc for targeted traffic - that is if you've got some money to throw at advertising!
     
    Wolf_hsac, Jul 8, 2009 IP
  6. hygoer

    hygoer Member

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    #6
    thanks guys,
    just now i started a AD on facebook,
    i will not go to google adwords, i'm not good at choosing keywords :(
    i'm also considering hire a article writer, publish some advertorial on free article site like ezinearticles.com
    i'm thinking of offline promote, does this really better than online?
     
    hygoer, Jul 8, 2009 IP
  7. NeighborNicks

    NeighborNicks Peon

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    #7
    Hello,

    I would say to open up your market, and use SEO to market your site. This is a proven method that in my opinion works the absolute best. For one, it is absolutely free, and yields amazing results if you do the process right.

    Thanks,
    Nick
     
    NeighborNicks, Jul 8, 2009 IP
  8. hygoer

    hygoer Member

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    #8
    thanks NBordeau.
    my online shop is using oscommerce, i'm planning move it to nopcommerce after September, seems nopcommer is much better that oscommerce.
    it has build-in SEO features link URL friendly, meta tags.......
     
    hygoer, Jul 8, 2009 IP
  9. Alex_K

    Alex_K Member

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    #9
    When it comes to SEO meta tags don't really matter that much anymore. Building quality backlinks is where your focus should be.

    If you want quality traffic faster I'd say get into PPC. That' probably your best bet...
     
    Alex_K, Jul 8, 2009 IP
  10. copper12

    copper12 Peon

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    #10
    Why just the ones in your area?
     
    copper12, Jul 8, 2009 IP
  11. hygoer

    hygoer Member

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    #11
    ya we can also sell our lingerie to overseas, however main targets are local.
     
    hygoer, Jul 9, 2009 IP
  12. James_P

    James_P Peon

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    #12
    Ebay? Adwords?

    I use ebay to help establish ourselves as a known "brand name" and build rapport with users. We're still a relatively new website, but we're making a few thousand in sales each week through this process. Unfortunately, ebay and paypal pees suck, but it's the price you pay to increase this rapport I've already mentioned. People trust ebay. They don't trust a random website that just popped up on the web.

    I spend about $50 biweekly on Adwords, and this also generates quite a few leads. I think this initial price is fine to pay, in order to expand your business exponentially in the long run. (I just anxiously await for the reviews to come pouring in on popular sites!)
     
    James_P, Jul 9, 2009 IP
  13. couchsurfer06

    couchsurfer06 Peon

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    #13
    Post to different forums, put up a blog about your lingerie shop..:)
     
    couchsurfer06, Jul 9, 2009 IP
  14. nismo

    nismo Peon

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    #14
    May I check,

    For somethign like a Lingrie store, what articles can be posted that would be of interest to the buyers?

    How about videos? What videos can be created that gets to the target market?
     
    nismo, Jul 14, 2009 IP
  15. Payton Designs

    Payton Designs Peon

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    #15
    You should look around for forums to advertise on. Something that goes along the line of what you are selling
     
    Payton Designs, Jul 14, 2009 IP
  16. alphonses colorado

    alphonses colorado Peon

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    #16
    If you have a blog with a link to your store you can promote on blog carnivals
     
    alphonses colorado, Jul 14, 2009 IP
  17. dr.smsm07

    dr.smsm07 Peon

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    #17
    try clickbank
     
    dr.smsm07, Jul 14, 2009 IP
  18. copper12

    copper12 Peon

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    #18
    That's it, right there. You need to put ads out there. Advertising and word of mouth are really the only two ways to make money; bring in a lot of quality traffic.

    SEO may sound like a good idea, but you first have to be lucky enough to even land high enough to be seen. On top of that, organic traffic is notorious for rarely buying.

    Sorry, but that is the reality. It's none of this hear say shit.

    NBordeau, how do you know it has "amazing results"? Are you on page one?

    You can try the video route, but don't you still have to bring traffic to it?

    So that's out.

    Directories is one of the worst ways, as you have already found out.

    Article marketing. You will spend more time on it and get back little in return. You will make more money at a minimum-paid job.

    After doing all of these and more "methods" that only the inexperienced do, you will see that advertising is your best bet.

    Have your ads and your site critiqued before you advertise any more.

    Oh, and high page-rank sites mean absolutely nothing.

    There are sites out there with a lot of traffic but have horrible page rank, and, vice versa.

    You want to focus on how your ads look, how your site looks, how their site looks, how much traffic they get, what their bounce rate is (but I doubt they will tell you the truth), and, where they place your ads.
     
    copper12, Jul 14, 2009 IP
  19. whitebear

    whitebear Peon

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    #19
    SEO (Search Engine Optimization) and Human Visitor Optimization are very important for your online store. There a lot of ways to promote your online shop. Here are some tips for you.
    Optimize Your Store First, Add meta-tags and keywords to your store - meta-tags descriptions and keywords are very important on all websites.Tell your customer that they are lost or have reached a non existence page of your site. Provide them a simple sitemap of your shop or website so that they can decide where they want to go to get the information they need.Include a currency converter in your store, you may create a page and archive all your old polls in your store and you can offer special discount coupons for customer's next purchase when they check out from your store .
     
    whitebear, Jul 14, 2009 IP
  20. Pinpointcomm

    Pinpointcomm Banned

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    #20
    SEO HVO Whatever you like i'd suggest going for Viral marketing :D
     
    Pinpointcomm, Jul 14, 2009 IP