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Negative ON-Page SEO Google Ranking Factors

Discussion in 'Google' started by bpled, Jul 5, 2009.

  1. #1
    BAD

    39


    Text presented in graphics form only
    No ACTUAL body text on the page


    Text represented graphically is invisible to search engines.
    BAD

    40


    Affiliate site?


    The Florida update went after affiliates with a vengeance - flower and travel affiliates were hit hard - cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.
    BAD

    41


    Over optimization penalty (OOP)


    Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.
    BAD

    42


    Link to a bad neighborhood


    Don't link to link farms, FFAs (Free For All's)
    Also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.
    BAD

    43


    Redirect thru refresh metatags


    Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
    BAD

    44


    Vile language - ethnic slur


    Including the George Carlin 7 bad words you can't say on TV, plus the 150 or so that followed. Don't shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely - such as the word juice, and the word l0ve. See why I wrote that zero? I don't even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my "best foot forward".
    BAD

    45


    Poison words


    The word "Links" in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense. This penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step.
    BAD

    46


    Excessive cross-linking


    - within the same C block (IP=xxx.xxx.CCC.xxx)
    If you have many sites (>10, author's guess) with the same web host, prolific cross-linking can indicate more of a single entity, and less of democratic web voting. Easy to spot, easy to penalize.
    "This does not apply to a small number of sites" .. (this author guesses the number 10, JAWG) . . . "hosted on a local server". . Matt Cutts July 2006
    BAD

    47


    Stealing images/ text blocks from another domain


    Copyright violation - Google responds strongly
    if you are reported. ref egol
    File Google DMCA
    BAD

    48


    Keyword stuffing threshold


    In body, meta tags, alt text, etc. = demotion
    ??

    49


    Keyword dilution


    Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.
    ??


    50


    Page edit - can reduce consistency


    Google patent -
    Google is now switching between a "newer" cache, and several "older" caches, frequently drawing from BOTH at the same time.
    This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or theme? Expect noticeable SERP bouncing.
    6 - 7


    51


    Frequency of Content Change


    Google patent - Too frequent = bad
    32, 33


    52


    Freshness of Anchor Text


    Google patent - Too frequent = bad
    ??

    53


    Dynamic Pages


    Problematic - know pitfalls - shorten URLs, reduce variables (". . no more than 2 or 3", M.Cutts July 2006), lose the session IDs
    ??

    54


    Excessive Javascript


    Don't use for redirects, or hiding links
    ??

    55


    Flash page - NOT


    Most (all-?) SE spiders can't read Flash content
    Provide an HTML alternative, or experience lower SERP positioning.
    ??

    56


    Use of Frames


    Spidering Problems with Frames - STILL

    -

    57


    Robot exclusion "no index" tag


    Intentional self-exclusion

    -

    58


    Single pixel links


    A red flag - one reason only - a sneaky link.

    -

    59


    Invisible text


    OK - No penalty - Google advises against this.
    All over the place - but nothing is ever done. (The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don't catch everyone.

    -

    60


    Gateway, doorway page

    (I see changes here - not only does the doorway page disappear, but the main page gets pushed down, as well - this is a welcome fix.)


    OK - No penalty - Google advises against this.
    Google used to reward these pages.
    Multiple entrance pages in the top ten SERPs - I see it daily. There they are at #2, with their twin at #5 - 6 months now. Reported numerous times.

    -

    61


    Duplicate content (YOUR'S)
    Duplicate content (THEIR'S) below (Highjack)


    OK - No penalty - Google advises against this.
    Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content - the thief usurps your former position with YOUR OWN content.

    -

    62


    HTML code violations
    (The big G does not even use DOCTYPE declarations, required for W3C validation.)


    Doesn't matter - Google advises against this.
    Unless of course, the page is totally FUBAR.
    Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor - PQF).

    -


    -


    Since the above 4 items are so controversial, I would like to add this comment:
    There are many things that Google would LIKE to have webmasters do, but that they simply cannot control, due to logistical considerations. Their only alternative is to foment fear and doubt by implying that any violation of their "suggestions" will result in swift and fierce demotion.
    (This is somewhat dated - G is fixing these things.)


    IN GENERAL, this works pretty well to keep webmasters in line. The fallacy of this is that attentive webmasters can readily observe continuing, blatant exceptions to these official pronouncements.

    There are many anecdotes about Goggle "taking care" of a problem. Google states that they do not provide hand-tweaked "boosts", but are silent about hand-tweaked demotions. They occur, for sure. To believe otherwise is naive. Wouldn't YOU swat the most obnoxious flies? I would.

    It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions.

    -

    119





    Phrase-based ranking, filters, penalties


    Feb. 2007 - Google patent granted. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized. What phrases? Ahh, you tell me.
     
    bpled, Jul 5, 2009 IP
    adking and guerilla like this.
  2. draligus

    draligus Well-Known Member

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    #2
    wonderfull article. thanks a lot..
     
    draligus, Jul 19, 2009 IP
  3. bunny2000

    bunny2000 Peon

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    #3
    Great stuff

    cheers
     
    bunny2000, Jul 19, 2009 IP
  4. xphnlove2004

    xphnlove2004 Peon

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    #4
    Sorry where is your list of poison words for adsense?
     
    xphnlove2004, Jul 19, 2009 IP
  5. vagrant

    vagrant Peon

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    #5
    vagrant, Jul 19, 2009 IP
  6. bpled

    bpled Guest

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    #6
    bpled, Jul 20, 2009 IP
  7. c3p0t

    c3p0t Guest

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    #7
    really good article
     
    c3p0t, Jul 20, 2009 IP
  8. bpled

    bpled Guest

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    #8
    Thank you.
     
    bpled, Jul 20, 2009 IP
  9. ProxySites.ca

    ProxySites.ca Banned

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    #9
    ProxySites.ca, Jul 20, 2009 IP
  10. Patricianian

    Patricianian Well-Known Member

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    #10
    Nice tips and it could be very helpful for most of us..

    However, I disagree with you about on single point in your article:

    Google can and keeps on improving it's capabilities in indexing flash based sites, and it's indexing SWF as a text format since over a year now ;)
     
    Patricianian, Jul 20, 2009 IP
  11. newlogo

    newlogo Peon

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    #11
    too many keyword will harm your rank
     
    newlogo, Jul 20, 2009 IP
  12. Jectillplum

    Jectillplum Peon

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    #12
    Thanks for sharing this Grate tips.
     
    Jectillplum, Jul 29, 2009 IP
  13. kianah

    kianah Peon

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    #13
    this is a pretty solid list of stuff and i agree with 90% of it.
     
    kianah, Jul 29, 2009 IP
  14. zartworkdesigns

    zartworkdesigns Peon

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    #14
    Yes but its not quite the same as reading html. Flash is still valued lower
     
    zartworkdesigns, Jul 29, 2009 IP
  15. jamesandrenson

    jamesandrenson Peon

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    #15
    gr8 info. thanks for sharing. My additional point here.
    The page rank of a page does not depend solely on the number of backlinks the page has. There are other factors like authority of the site linking to you, do follow or no follow attribute, etc
     
    jamesandrenson, Jul 29, 2009 IP
  16. vikkytaurus

    vikkytaurus Peon

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    #16
    Great tips ... It is so true that over linking and too much of affiliate sites will be bad for sites..
     
    vikkytaurus, Jul 29, 2009 IP
  17. drambold

    drambold Peon

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    #17
    point 57 - Robot exclusion "no index" tag - why is that bad? i do not understand
     
    drambold, Jul 29, 2009 IP
  18. michaeljm72

    michaeljm72 Active Member

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    #18
    this was helpful info, so thanks for bringing this to my attention i haven't seen this all presented together as such before.
     
    michaeljm72, Jul 29, 2009 IP
  19. kovilen1207

    kovilen1207 Peon

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    #19
    Great article, thanks for sharing man.
     
    kovilen1207, Jul 29, 2009 IP
  20. guerilla

    guerilla Notable Member

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    #20
    Great article, rep given!
     
    guerilla, Jul 29, 2009 IP