POSITIVE ON-Page SEO Google Ranking Factors

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KEYWORDS


Google patent - Topic extraction
For keyword selection,
try Google Ad Words - Google Trends

HOT

1


Keyword in URL


First word is best, second is second best, etc.

HOT

2


Keyword in Domain name


Same as in page-name-with-hyphens

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Keywords - Header

HOT

3


Keyword in Title tag


Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

-

4


Keyword in Description meta tag


Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.

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5


Keyword in Keyword metatag


Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

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Keywords - Body

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6


Keyword density in body text


5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

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7


Individual keyword density


1 - 6% - (each keyword/ total words)

HOT

8


Keyword in H1, H2 and H3


Use Hx font style tags appropriately

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9


Keyword font size


"Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006

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10


Keyword proximity (for 2+ keywords)


Directly adjacent is best

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11


Keyword phrase order


Does word order in the page match word order in the query?
Try to anticipate query, and match word order.

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12


Keyword prominence (how early in page/tag)


Can be important at top of page, in bold, in large font

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Keywords - Other

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13


Keyword in alt text


Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

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14


Keyword in links to site pages (anchor text)


Links out anchor text use keyword?

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NAVIGATION - INTERNAL LINKS

SITE

15


To internal pages- keywords?


Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.

SITE

16


All Internal links valid?


Validate all links to all pages on site.
Use a free link checker. I like this one.

SITE

17


Efficient - tree-like structure


TRY FOR two clicks to any page - no page deeper than 4 clicks

SITE

18


Intra-site linking


Appropriate links between lower-level pages
54

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NAVIGATION - OUTGOING LINKS
55


19


To external pages- keywords?


Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.
56


20


Outgoing link Anchor Text


Google patent - Should be on topic, descriptive
61, 62


21


Link stability over time


Google patent - Avoid "Link Churn"

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22


All External links valid?


Validate all links periodically.

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23


Less than 100 links out total


Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

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OTHER ON-Page Factors

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24


Domain Name Extension
Top Level Domain - TLD


.gov sites seem to be the highest status
.edu sites seem to be given a high status
.org sites seem to be given a high status
.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Perhaps one would do well with the new .info domain class.<update> - Nope. Spammers jumped all over it - no safe haven there. Not so much, now - .info sites can rank highly.

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25


File Size


Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes).
Smaller files are preferred <40K (lots of them).

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26


Hyphens in URL


Preferred method for indicating a space, where there can be no actual space
One or two= excellent for separating keywords (i.e., pet-smart, pets-mart)
Four or more= BAD, starts to look spammy
Ten = Spammer for sure, demotion probable?
6, 7
12, 13


27


Freshness of Pages


Google patent - Changes over time
Newer the better - if news, retail or auction!
Google likes fresh pages. So do I.
8, 9


28


Freshness - Amount of Content Change


New pages - Ratio of old pages to new pages
27


29


Freshness of Links


Google patent - May be good or bad
Excellent for high-trust sites
May not be so good for newer, low-trust sites

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30


Frequency of Updates


Frequent updates = frequent spidering = newer cache

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31


Page Theming


Page exhibit theme? General consistency?

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32


Keyword stemming


Stem, stems, stemmed, stemmer,
stemming, stemmist, stemification

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33


Applied Semantics


Synonyms, CIRCA white paper

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34


LSI


Latent Semantic Indexing - Speculation, no proof

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35


URL length


Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better

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OTHER ON-SITE Factors
5


36


Site Size - Google likes big sites


Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. This has resulted in the advent of machine-generated 10,000-page spam sites - size for the sake of size. Google has caught on and dumped millions of pages, or made them supplemental.
4


37


Site Age


Google patent - Old is best. Old is Golden.
3


38


Age of page vs. age of site


Age of page vs. age of other pages on site
Newer pages on an older site will get faster

 

god bit of research mates.

 

Simply Great! Thanks For Sharing Such a Useful Info.

 

nice list, thanks for sharing.

 

Thanks a lot.
Nice Lists.


Keep Going.
ALL THE BEST.

 

Nice list, but i don't agree with you about this one:

As google treat all .TLD the same, so it depends on the site it self no the extension

 

Thanks for sharing

 

excellent tips for onpage seo, thanks

 

Good list of on page seo ranking factors. Thanks for information.

 

Thanks. Your post helped me to change my mind as I thought external SEO to be more important.

 

Your welcome

 

Wonderfull article. Thank you very much

 

it's ok ... i suppose, but where did you cut and paste it from ? (forgetting to copy the live links that should be in the article when you did it)

It would also of helped if you bothered to reformat the text after you copied it.


edited to add....

BETTER correct formatted version from
http://www.softdivision.com/info.php?info=109&stranica=menu

along with (before they are re-posted here under someone else's name)

Get Your site to the TOP
Positive ON-Site
Negative ON-Site
POSITIVE OFF-Site
NEGATIVE OFF-Site
Comparing pagerank
Pagerank Table

 

Thanks for the info, wasn't this on a website somewhere I read something similar.

 

Good Post!

 

Great post, and vagrant has found the source also, worth a bookmark and a constant reference also!

 

Your welcome.

 

How about linking to THE SOURCE?

This information was COPIED from my web page at -
http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

And just where do you think THAT content came from as well?

Try Googling - Google Ranking Factors
I have held the #1 SERP for this query for over 4 years.
Yes, it is old. Yes, I have updated it, sporadically.
I will be happy to answer any questions that you may have.

Just a little something to think about, while you are heaping praise upon the THIEF!
Check me out on the Wayback Machine, if you have any doubts.

If you are interested in other Google information as well, try my other Google pages -
http://www.vaughns-1-pagers.com/#google
.
.

 

Shame on OP . Well atleast we know the truth now right. Great article by the way. Though maybe you should update your site design to a more cleaner reading and add at the below
"This is an original article. Copy but link to the source"
Nice read. A++

 

thanks for that page and all the work that went into it, surf dude, i keep going back to it to remind myself from time to time about these important factors!