Hi guys, I've had a client who's approached me and they have a few hotels in New York. My client wants to increase their hotels awareness in the UK. How would you go about doing this using internet marketing? Obviously the hotels have a website and they are search optimized already, it's about how to increase their NY hotels awareness in the UK. Do I start targetting keywords? Any pointers who would be appreciated.
I recommend find some local sites from UK. that related to travel and hotels. and buy banner space on that. PPC is also good option.
Keyword is a good choice if you have the specific website for that hotel awareness then have your promotion on related sites.It will make a great help to your advertising campaign.
I will recommend submitting the hotel's website to industrial directory. Some hotel's directory let user comment and rate their services and If the feedback is good I think it will do a very good job increasing the awareness for the hotel.
Well, first you need to decide what to use like: 1. Logo 2. Best Keyword Phrase 3. A slogan It will long brain storming to do those things, a well-planned logo, slogan and keyword phrase will end up good whatever form of marketing you do. Next decide on which to spend most.. Is it on 1. PPC 2. Search Engine Optimization 3. Direct Advertising 4. Offline media advertising through TV You need to weigh things well here.. by thinking about financial limit, time and effectiveness.. Let's say you do offline media advertising through TV: 1. every seconds of advertising on TV is alot but is it more effective than PPC advertising? TV can get in touch with over 1 million viewers. In that 1 million viewers, there is a high possibility that 200,000 uses the internet. Well.. Is that worth it?
I would hit up the review boards if I were you. Not the ones here, like the travel sites. That is where most people go for their reviews now. So get some poeple to upload some nice reviews and people will naturally follow suit.