Why Landing Page?

Discussion in 'General Marketing' started by cheece2001, Jun 26, 2009.

  1. #1
    Is making a landing page the best way to promote a product or is there any other way?
     
    cheece2001, Jun 26, 2009 IP
  2. dcristo

    dcristo Illustrious Member

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    #2
    Because you are pre selling the visitor.
     
    dcristo, Jun 26, 2009 IP
    Lastbutnotleast likes this.
  3. creditoria

    creditoria Peon

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    #3
    The best way to sell something is to display the correct message to the right customer. That's what landing page is used for. It is a page specifically tailored to the expectations of those clicking on a specific advert. They are definitely working if you do your marketing before getting round to the layout and design part.
     
    creditoria, Jun 26, 2009 IP
  4. totalsolutions

    totalsolutions Banned

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    #4
    because not everyone need some detail, many of them are need nice design & layout with sort info that catch their attantion. ;)
     
    totalsolutions, Jun 26, 2009 IP
  5. Lastbutnotleast

    Lastbutnotleast Peon

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    #5
    Yep! You can also develop your own branding or target specific niches or countries with the same affiliate product/service.
     
    Lastbutnotleast, Jun 26, 2009 IP
  6. theapparatus

    theapparatus Peon

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    #6
    That's a big plus. A lot of times when I click on an advert or am reviewing one, when I follow the link, it drops me into the front page of their site and I have to sit there and figure out what's going on.

    Offering a page where you explain in some detail what you;re offering and where to go from there makes things easier. I would go overboard though as too much information and the visitor will have already made up their mind. Include links from that page to where you want them to go from there.

    Problogger has written up some ideas on this but I'm quickly running out of time for the day. (And I'm getting tired of having to fix my links to get them to take here.) Maybe someone else can post a link or two?
     
    theapparatus, Jun 26, 2009 IP
  7. Scripter

    Scripter Peon

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    #7
    It's good for preselling, but there are other, even more important reasons in my opinion:

    1. Many merchants explicitly forbid direct linking, so you need landing pages.

    2. If more than one affiliate uses direct linking and the same keywords, you'll end up with a bidding war that's by far more expensive than using landing pages. So, landing pages normally mean better ROI, higher margins.
     
    Scripter, Jun 26, 2009 IP
  8. Chancey

    Chancey Well-Known Member

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    #8
    You could also use a blog in your promotions!
     
    Chancey, Jun 26, 2009 IP
  9. ~kev~

    ~kev~ Well-Known Member

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    #9
    Is this a product you made? Or is it a product your reselling for the manufacture? Either way, I feel that a landing page is a poor business decision. Go take a look at the website for GM, Dodge, Ford, Toyota, do they have a "landing page?" No they do not.

    Lets say you are reselling products. Does Amazon or Ebay have a "landing page?" No, they have full blown websites.

    What about Cnet, are do they have a "landing page?" No, they have a series of websites.

    Landing pages look cheap and they look fake. I personally would never buy a product prompted by just a single landing page.
     
    ~kev~, Jun 26, 2009 IP
  10. MarkOwens

    MarkOwens Peon

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    #10
    It presells the offer to the visitor increasing their chance of buying
     
    MarkOwens, Jun 26, 2009 IP
  11. chris busa

    chris busa Guest

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    #11
    A landing page/squeeze page/capture page/or opt-in page are a must if you are trying to build a list you can make sales without them but it does presell well and if you don't make a sale at least you captured there info.

    To build free landing pages go to blinkweb.com and weebly.com both very easy to use just click and drop, you will need a autoresponder if you are going to capture their email and name ect...
     
    chris busa, Jun 26, 2009 IP
  12. NLmedia

    NLmedia Peon

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    #12
    It increases your sales conversions. It is called preselling. It makes your prospects more likely to prone.
     
    NLmedia, Jun 26, 2009 IP