Should I filter out low paying ads? Things to consider

Discussion in 'AdSense' started by jhsutton, May 15, 2009.

?

How many ads are on your filter list?

Poll closed Jun 14, 2009.
  1. 0

    40.0%
  2. 1-5

    13.3%
  3. 6-20

    6.7%
  4. 21+

    40.0%
  1. #1
    Hi,

    I'm just about to post the below article on my blog. Before I post it, I just wanted to know your opinions on the competitive ad filter function of Adsense.

    -----------------------------------------------------------------

    Adsense allows you to block any ads you choose from appearing on your blog. As your blog grows, you may want to filter out low-paying ads from displaying on your blog.

    How to block ads from displaying on your blog.
    Login to your Adsense account and click on Adsense Set-up. Click on Competitive Ad-Filter. Now, you simply add the full URL's of the ads you'd like to block. If you want to block all ads from a domain, simply add the domain.

    Why would you want to block certain ads?
    There are several reasons why you would want to block out a particular ad. The main reason is that the ads could point to your competitor's website - potentially losing you a customer. Another reason people consider blocking ads, is that they believe the ad to be low-paying.

    This may sound like a good idea, but it's more beneficial to keep you ad filter list as small as possible. A large filter list limits the number of ads Adsense has to choose from for your site - potentially affecting your earnings. Also, an ad that may not pay well one month, may pay better the next. Finally, Adsense displays the highest paying available ads for your niche - if your clicks are not generating much income, perhaps you should focus on a new niche.

    -----------------------------------------------------------------

    So, please feel free to post your opinions and to vote in the poll.

    thanks
     
    jhsutton, May 15, 2009 IP
  2. Adpubster

    Adpubster Peon

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    #2
    I think you might want to take advantage of the full range of the ad filter in your choices instead of narrowing it down so much that with 4 choices you only get up to 21+

    There are flaws to the "Adsense only shows the highest paying ads" thought...that is not quite true, it's highest PERFORMING and it's across the entire network, not just your pages. Big differences there.

    I make near full use of my filter at times.
     
    Adpubster, May 15, 2009 IP
  3. jhsutton

    jhsutton Peon

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    #3
    thank you for your comments. You have shown me that there is more to think about
     
    jhsutton, May 15, 2009 IP
  4. gggirl

    gggirl Banned

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    #4
    How do we find out which ads are the highest performing ones and which ones to cull?
     
    gggirl, May 15, 2009 IP
  5. config_error

    config_error Well-Known Member

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    #5
    you can filter low paying ads, there is a website that offers a huge list of low paying ads. someone posted here on DP. you can search the forum if you want to get the information about it..
    filtering ads is useful.
     
    config_error, May 15, 2009 IP
  6. Onera

    Onera Peon

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    #6
    Instead of blocking low paying ads, block that are not relevant to your site. You shoul know your visitors want and desires. Based on that, you can block ads that don't meet your visitors want and desires. I have used this technique very successfully
     
    Onera, May 15, 2009 IP
  7. dairyman

    dairyman Notable Member

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    #7
    The problem with ad filters is that the more you block low paying ads, more low paying ads will again start appearing in your site. So use the filters wisely and judiciously. Another reason for filtering the ads is preventing the appearance of non related ads. Right now, my ad filter shows two urls blocked.
     
    dairyman, May 15, 2009 IP
  8. vojo

    vojo Active Member

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    #8
    believe me or not, the highest payout ads ALWAYS show on your site. if you filter some ads out thats mean others ads (that pay less) will show up. instead of filters the ads why dont you just keep only ads unit that pay you most. and delete some ads unit. you will be surprised the ads you want to filter and pay less will never showup again. ;)
     
    vojo, May 15, 2009 IP
  9. d4xDragon

    d4xDragon Peon

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    #9
    How can I believe you, you have just killed the complete idea of Google Adwords, Smart Pricing and high performing ads with one sentence only “the highest payout ads ALWAYS show on your site”.
    I think you should try PPC for some time and I think only then you will realize what is “high performing ads” what is “Quality Score” and how these things effect the Adsense publisher.
    Regarding the add filtering, everyone is saying filter the low paying ads. Anyone .. can anyone tell me how you know what ad is low paying and what add is high paying.
    As per my knowledge you cannot get what ads are paying high. Even if an add is not related to your niche that can be high paying and on other hand an add related to your niche can he low paying.
    Batter just filter those ads which are not related to your niche or you can say irrelevant ads not because those are low paying ads because that are not related to your content.
     
    d4xDragon, May 16, 2009 IP
  10. Notorious

    Notorious Well-Known Member

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    #10
    I only block ebay ads.low paying and often silly.
     
    Notorious, May 16, 2009 IP
  11. intelinside

    intelinside Well-Known Member

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    #11
    Yes, competitive Ad filtering is a tricky part. But, I generally block such sites which are not relevant to my site as they affect my CTR because people won't click them unless and until they are from some famous brands or companies.

    One way to judge the pricing of the Ad is to visit the advertiser site and if they appear to be MFA then you can block them as such sites generally pay less. This is my own way and has worked for me so far but I can't guarantee that it will work for anyone else.
     
    intelinside, May 16, 2009 IP
  12. Adpubster

    Adpubster Peon

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    #12
    By looking at the sites you can often tell that they are cent-paying cheap MFAs. Vojo's comments....flat out WRONG! Highest payout (I assume s/he means highest ePC) do not ALWAYS show up on your site. Performance across the entire network is a big factor in which ads are displayed.

    I filter many ads and have done control tests where the filter is full and then emptied and compare results. You also need to consider your visitors. They are going to lose faith in the ads if every one that they click goes do some worthless POS MFA site. I filter those out as much for the visitor experience as I do for the earnings. If people have a good experience with the ads they click, they're more likely to click them in the future.

    If they click three and all three go to a useless copycat MFA site, they aren't likely to be clicking too many more, are they?
     
    Adpubster, May 27, 2009 IP
  13. mattjason

    mattjason Peon

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    #13
    sometimes its better to block some adds that always give you something like 0.01 per click... it feel su*ck, but how can we know which adds that pay so lowww.... then stumble into this site (anyway... im not promoting this site) but give it a try... its work for me.... may be... or just may be it work for you tooo

    AdsBlackList.com - An initiative by Vision i.T Services
    AdsBlackList.com provides a database of Made For Ads (MFA) and Low Cost Per Click (LCPC) sites for PPC users to block, thus reducing the amount of ...
    www.adsblacklist.com/

    hope to hear some feedback
     
    mattjason, May 27, 2009 IP
  14. nancy_18am

    nancy_18am Peon

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    #14
    to determine quality of my ads i depend on the content
    i think that is more safe
     
    nancy_18am, May 27, 2009 IP
  15. Adpubster

    Adpubster Peon

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    #15
    Useful tool. Although given that you can only filter 500 sites, I prefer to determine which MFAs area actually advertising on my site and block them as opposed to blocking (and using up valuable slots) ones that POTENTIALLY COULD appear on my site.
     
    Adpubster, May 29, 2009 IP
  16. nancy_18am

    nancy_18am Peon

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    #16
    thanks matt
    i really need to use this
     
    nancy_18am, May 29, 2009 IP
  17. SEOBusiness

    SEOBusiness Well-Known Member

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    #17
    I did not filter anything,because I do not know which Adsense should I filter.
     
    SEOBusiness, May 29, 2009 IP
  18. foland

    foland Peon

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    #18
    Theres no point to block low paying ads. google WILL display the highest paying ads first because it also makes them more money. so by block low-paying ads may only get you lower paying ads.
     
    foland, May 29, 2009 IP
  19. Adpubster

    Adpubster Peon

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    #19
    You are incorrect.

    Google does not show the highest paying ad, it shows the highest performing (there is a difference). Furthermore, they show the ones that are highest performing across the entire Adsense Network, not just on your site. I will still filter the lousy MFAs because my data show that if you remove the $0.01 ads, you DO get higher paying ones taking their place.
     
    Adpubster, May 30, 2009 IP