A great magazine article will have a great title to grab your attention, and then it will use Bold Text to highlight keywords. Many aspects of Google SEO 101 are simply a common sense approach to writing and appealing to the human reader. When you open up a magazine article there are several parts of the layout that will grab you attention. The Title of Course and bold text is another. Use this same approach to grab the Google spider’s attention when doing your web page highlights for the keyword phrase that you are targeting as well as grab the reader’s attention. The use of bold text can also add value to your keyword hyperlinked text or anchor text. If you are using a forum signature with an embedded hyper link, add bold to give your signature more boost as well. Use bold for internal linkage as well to cross indexing your web pages. In conclusion, the use of bold text will set your article apart in searches and increase your chances of a first place ranking as well as give hypertext link keyword phrase and signatures a boost. I like to call it a “Boost of Bold.
There is debate (and no universal agreement) on whether bold text grabs the spiders' attention. It is commonly believed, though, that the similar "strong" html tag does indeed get some love from the spiders. I can't resolve that issue.
Yes, that is one side of the discussion. Some do think bold has some SEO effect. Other veteran SEOers think strong does, but bold is just for the benefit of your visitors. I wish I knew for sure, because I have always in the past used bold, but am considering changing to strong.
It's in my personal experience that bold text with sharp color (red) in only a few imp pages of ur site gives it better ranking on first page, for less competitive KW. yes it works but for less competitive KW.
I think having just the "bold" text isn't a very good basis for website to rank.. Optimization takes a lot of factors not just on one technique.
I just did a search for "bold rankings" and this page came in the #4 spot on Google. Also, most of the pages ranked on the first page have the word "bold" in <bold>, <strong>, or <header> tags. It is a good argument that bold words can give a little boost to a page's organic rank. It's nothing to scoff at, I suppose, and definitely worth the effort.
From my personal research and experience I have found that the use of <strong> tags rather than <b> tags is what will give a little more weight to the targeted keywords when a spider crawls the content of a webpage. The same can be said for using <em> over <i> when adding italics to targeted keywords on a webpage.
Bold text has very little effect on rankings and there are many other onpage factors that have greater effect. If all you did was bold your targeted search terms then you will not see much of an effect on site rankings. Titles, headers, anchor text of links, page name and other elements have more weight than bold or italics on targeted search terms.
Both <strong> and <b> could help your page content on weight. However, use it wisely. Not just use strong for a long sentence in the page. You have to use it as focus on really important things you want to mention to reader, not search engines. Otherwise your page will be dropped like a rock for misuse of strong/bold tag
Bold has some effect but it's minor. Concentrate on building links to your site with your anchor text. And off cause optimize the site internal.
Most Important when Doing onpage optimization is Content, Keyword stuffing & internal Linking.. May Be bold Text helps People to find what Exactly You Content related..
for tagetted keyword which contain in my blog post, i usually bold it and give red text color .. i think it`s usefull for SE robot , human does