Hi, I think google must add more customization features to basic members like in premium adsense accounts. Because it will generate more clicks and google will also earn more for that and thats profitable for us too. What do u say??
Good suggestion. But I guess google have their own reason for practising the current features for premium and basic publishers.
The current features that google gives is already more than enough, especially with the new font choosing option... the main feature of premium membership, is that they can choose how much of the cut off they will keep and how much will google get, and i don't find any reason why small publishers will be given this option...
It all depends on AdWord advertisers. If they are not getting returns for their money, they will not advertise and then nobody makes money.
Google is doing their job as you can see they already add the font option. The reason of google not provide the premium user feature to the basic member because they need to control the quality of click. If the click all from the "mistakenly click", then sure the conversion rate will be low, and google will lose the reputation, advertiser will looking for better PPC. That's why google is very strict to control on those fraud click and ban all the non-quality user althrough they gotta to return back the money to the advertiser.
Joining google needs high knowledge, experience and person who will benefit for google. Practical knowledge is needed in that case.