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Home Page vs Deep Links ???

Discussion in 'Search Engine Optimization' started by stevejeff, May 4, 2009.

  1. #1
    Which is a best strategy ? Either building links for Home Page or Deep Links? Which yields best results?
     
    stevejeff, May 4, 2009 IP
  2. Nixies

    Nixies Peon

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    #2
    It depends really. The answer to this question really depend on your website and what your objectives are. Deep links are good for getting website indexed. Links to the homepage are good if you are competing one head term.
     
    Nixies, May 4, 2009 IP
  3. seork

    seork Well-Known Member

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    #3
    Well i can say both are very important. If you are having a new web site you need to build links for your home page and when your home page keywords targeted in google and on the first page then after you have to move to deep links and make your inner pages strong enough so that you can get maximum traffic from search engines.

    so do not compare them just use them as per your requirement.
     
    seork, May 4, 2009 IP
  4. Canonical

    Canonical Well-Known Member

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    #4
    Personally, I think it's a terrible strategy to try to have your home page rank for every keyword phrase you want your entire site to rank for. You only have so much room in the <title>, <h1>, <h2>s, content, etc. of the home page to place your targeted keyword phrases. Using this approach means you depend ENTIRELY on inbound links for rankings which is a bad strategy.

    It's much better to have every page on your site target a different primary keyword phrases (and possibly secondary and terciary phrases if they are VERY similar to the primary phrase). This way each page can be optimized for the primary phrase... each page gets it's own <title>, <h1>, <h2>s, content, etc. where you can target the primary (and if applicable, the secondary and terciary phrases).

    Deep links are much better IMO assuming you site is properly designed to have each page ranking for different keyword phrases.

    If you only care about ranking for 1, 2, or 3 phrases then I guess getting links to your home page would be an ok strategy.

    PS: Deep links also add to your domain authority. If other sites only link to your home page, you are seen as less of an authority. If other sites link to lots of pages on your site you a seen as more of an authority.
     
    Canonical, May 4, 2009 IP
  5. everythingisplanned

    everythingisplanned Peon

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    #5
    For those unfamiliar with deep links and deep linking, from the standpoint of link building the inbound links (links from other sites) are considered deep links when the anchor text (the text in the link) are directed at a page other than your homepage.
    Sites with a high ratio of deep links have a tendency to rank extremely well, since the content on each page is given more dynamic link weight to funnel throughout the website.

    Accumulated link weight (otherwise known as link equity) has a tendency to become buoyant over time, so eventually each page starts to rank for the phrases in the anchor text as well as any potential modifier contained on that page. In essence, any two keywords combined on a page can be returned as a valid search result under the right conditions and circumstances.

    Based on the percentage of deep links in your overall site (the ratio of links to the homepage and the other pages in your site) you can create topical areas of concentrated link juice that finds expression in the pages within a section of sub folder of your site.

    Wikipedia for example, has a 94% deep link ratio, which is one reason why it is a ranking juggernaut for virtually every phrase online aside from it being a resource site that has acquired true authority and hub status.

    Finding the right balance for each site is crucial and typically depends on the industry and keywords sought. I prefer 35% of the links to the homepage and the remaining 65% to deep links, but each SEO is unique with their methods and approach.

    Ideally, there are two ways to pass link weight throughout a site (1) through a definitive organized site architecture and (2) through virtual theming (controlling the anchor text meticulously from related keyword to related page to and from pages within your site).

    Either method will suffice considering the ultimate objective of either exercise in SEO is to create a streamlined platform that requires less links from external sources in order to attain a competitive series of keywords or relative position in search engines.

    For example, if you have 100 pages of content and you have 20 inbound links to the homepage of your website and 80 links to the interior pages of the website you have an 80% deep link ratio.

    Based on the anchor text (the keywords used to link the content), the target page (if the keywords are synonymous with the anchor text) and the tags and reputation of the link profile for that page (the links in to links out) determine to a great extent how that page will fare in the SERPs (search engine result pages).

    The homepage of a site is the easiest page to gain authority with, however, just because your websites homepage has a high page rank or inbound link weight value does not ensure that the rest of your website is not starving from link attrition.

    Contextual linking is ideal since search engines rely heavily on the context of words gleaned from the keywords surrounding the anchor text. Essentially, the more related phrases contextually that surround a link, the higher the relevance for the target page.

    Just like you compare a like to a like, by linking a like to a like (a keyword to a topical page that emphasizes that keyword), both pages get a lift in the eyes of the search engine algorithm.

    Whenever possible (since you do have control over your own site) look for internal linking opportunities to leverage page rank and trust rank (pages that have accrued search engine trust) to elevate additional internal pages within your site.

    The idea is, why settle for one page that is strong that is capable of through tags and a variety of inbound links (with diverse anchors) ranking just as strong as the homepage.

    The more pages you have that pass the equity of those links around the site, the stronger the site becomes. This is one of the lesser known components of developing website authority (which insulates the site from algorithmic fluctuations).

    Think of deep linking like link insurance, it can add layers like an onion to your SEO defense as well as catapult multiple top 10 rankings from each target page as a result. The power of deep links and internal link building when combined are the real secret sauce of SEO, the tighter your topical theme, the less internal links you require to compete.

    Here are additional resources also contained within our website to provide further insight into the premise of deep links and the capabilities they yield when matured.

    Even this in itself is an aspect of internal link building and just when the feed goes live via RSS, the links below are now deep links:

    http://www.seodesignsolutions.com/b...t-build-a-link-when-you-can-build-deep-links/
     
    everythingisplanned, May 4, 2009 IP
  6. roie

    roie Greenhorn

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    #6
    It really depends on how big is your site and how many keywords do you want to associate with it.
    If you have 3-5 major keywords, promote them with your homepage if you have more promote the top ones with your homepage and the rest to inner pages.
    Personally, i avoid to many internal links, they are good for Wikipedia and perhaps promotional blogs, where you cannot access all site pages from the menus, but can hurt regular sites where all pages are easily accesses from main and sub menus.
    Finally, you cannot promote efficiently every keyword in your business, so choose the right ones using Google insights and trends.
     
    roie, May 4, 2009 IP
  7. fisher34

    fisher34 Peon

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    #7
    You want a combination but if I have a choice between a home page link or a deep link I'll almost always choose a deep link. Every deep link helps the overall authority of your domain and if you've set up your inner pages to target less competitive phrases then it can be easier to get those pages ranking in Google first.
     
    fisher34, May 4, 2009 IP
  8. jinglepoint

    jinglepoint Banned

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    #8
    i think it is both home page and other pages individually. SOme pages get listed for some keywords. You can't get the home page for all keywords.
     
    jinglepoint, May 4, 2009 IP
  9. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #9
    If only we knew the formula that makes the ratio of inbound links interior vs homepage that Google would like to see. Bottom line is you need both kinds of links to improve your ranking, unless you just have such a massive incoming link base (as with type in domains or huge companies like Adobe).

    Do what makes the most sense to your visitor. If you are linking back to your page from a blog about Auto Detailing and you have a site about Ford Trucks, it makes more sense to link to your page about Truck Care than to your Homepage. Give your visitors the shortest possible route to the action you want them to take.

    And when you are out soliciting links don't be retarded with the "nice page good job" crap. Write something relevant that makes a person visiting your comment want to visit your site.
     
    internetmarketingiq, May 4, 2009 IP
  10. BlogSEOExpert

    BlogSEOExpert Peon

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    #10
    Deep linking is better than linking just to the main domain, as it creates many doorways to your site - both for search engine spiders and for readers. And if done correctly, it brings your visitors right to the content that they want!

    Also, it is better to have one post / page per keyword, and then to create links to those posts / pages.
     
    BlogSEOExpert, May 4, 2009 IP
  11. BlackMamba88

    BlackMamba88 Active Member

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    #11
    Very informative thread. Didn't even know what deep linking meant, now I can apply it for my blog:)
     
    BlackMamba88, May 4, 2009 IP
  12. angilina

    angilina Notable Member

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    #12
    I think you should do both home page linking plus deep linking. Both are important: first get some quality and relevant backlinks for your homepage and then try to get some backlinks for the internal pages too.
     
    angilina, May 4, 2009 IP
  13. Michaelr

    Michaelr Peon

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    #13
    Having the wrong anchor text links on your page can drag the wrong traffic to it so be careful!
     
    Michaelr, May 4, 2009 IP
  14. freelistfool

    freelistfool Peon

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    #14
    I try and get a good mix of both. Deep links actually help the ranking of your home page if the other pages on your site are related (as sub topics) to the home page. They will strengthen your site's topic in Google's eyes and as a result push the home page higher in the SERPs for you generic or main keywords.
     
    freelistfool, May 4, 2009 IP
  15. ericajoieake

    ericajoieake Guest

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    #15
    deep links is the best in building your links, because once the robots pass through the links its just like having your link on both the inner page and the homepage.
     
    ericajoieake, May 5, 2009 IP