I have an online rap music store that ranks #1 in the google SERPS for "Rap Music Store". Since my site sells only high end albums I only sell about one product every other week. Since my sales are so low, but my traffic is high, do you suggest placing ads on my product pages? Here is my website homepage www.cashflow420.com and this is an example of a product page that I could place the ads on. http://www.cashflow420.com/storeitem-173/Skip_Dog_QBall_Professional_Sucka_Ducka.html
No I don't think you should put adsense ads on an e-commerce website, you'll just lose sales. Instead focus on building backlinks, social bookmarking, and SEO. It takes a while before you see the effects (about 2 - 3 months) but it's worth the effort.
Thats what I thought, but I have not had a sale from my website in over 2 weeks now. I need to make money some way! This economy has killed my business. All my daily traffic seems to be going down the tubes without any ads to make money from. How else can I make some money with this site?
I've never been a fan of adding Adsense to a business website. In fact, I wrote an article about it entitled Adsense Kills Business. Little did I know when I wrote it what a firestorm it would cause - mainly due to folks not understanding that I was not bashing Adsense but recommending it not be added to a business website. The article might back up your decision but even more important is that you will see quite a bit of conversation on this both on my blog and the Digg post for it (much to my shock it had hit the front page and created quite a lot of heated discussion). As to how to monetize...have you looked into offering related products through an Amazon store or other affiliate program? I could see visitors to your site perhaps not finding the CD they want but might need a new CD player, headphones, CD case, etc. The idea being something where you have 100% control over what is being offered and what is said about each item.
Great link, I'm reading it now. I do agree that before the recession the revenue I would have gotten if your site visitors remained on your site and bought my product would be more than any click-based revenue. Now even my sales on Amazon and eBay have slowed to a halt and there has been zero sales in weeks. The only other choice I have is to lower my prices (which I cannot do) or sell other items through a drop shipper which I'm not interested in doing or have the time to setup. I really don't care if any of my items really sell or not right now since I'm in survival mode. If I was making $2 a day from ads on my site at least I could pay for the hosting fees. lol
@jvfconsulting - If you're making no sales and having problems monetizing that traffic with sales of physical products then consider related CPA offers that your site visitors may be interested in. At the moment you have very little to lose if you are not making sales so consider all options to get a return off that site. Dean
As you are getting low sales so there is no harm in trying AdSense. You can test it for a month. I think it would work for you as you have good traffic. When the economy is back to normal, you can try to remove AdSense and just carry on with your sales. Best of luck!
As web hunk already said the best thing you can do is to try it for a couple of weeks and see the results.... But personally i don't think it would work...the design is very minimal, text is short.... You could use PPC to boost sales.... watch google trends and find some event, hot season trends related keywords...these are very cheap,couple of cents
Still as of today no sales. I have been marketing like crazy on YouTube, Twitter, and other forums and have seen a boost in traffic but still no sales. I think I'm going to try adsense on my pages for a month to see what happens. The items I sell are extremely rare, so they can really only be found a couple places like eBay and Amazon. I've been against this decision for years now, I'll try to integrate it as clean as possible. Maybe offer some banner ads to my competitors as well? lol
hmm no offense but i think you should redesign your site to make it look more like a professional store, that might help you boost sales as people will think the store is legit and professional
I have a new corporate identity and a new website I am working on at the moment. Here is my new logo...
You are selling rap music but your logo looks more like something for a "money grows on trees", "bonsai trees as a business" or some sort of "get rich quick" concept. I love the look but I don't think it matches your product.
I would never, ever encourage potential customers (who I worked so hard to get on my site) to go to my competitors. The goal is to make your site sticky until someone buys something.