So, Google has launched their interest-based advertising a few weeks ago with the promise to gradually increase the money made by publishers. There were always a couple issues that I potentially saw with this new interest-based advertising. If your website is specifically targeted to a high paying niche and Google finds your users interested in niches that pay out crap will the extra clicks make up for the difference? The second issue is before too long Google is gonna know whether you like pancakes or waffles My personal experience has been good. My main website is a low paying niche (computer wallpapers) and now I'm starting to get ads from Progressive and Newegg for me personally on my own website which definitely matches my interests but is pretty much unrelated to my niche. I can only assume that similar changes are happening for the rest of my users since the Page eCPM has gone up. Has anyone else experienced similar results? Contrary results?
i've turned it off also, dont see anything good with it, tbh i was getting more without it, like 2-3 times more.
I cannot be sure that the interest-based ads are the reason, but with some 20-30% decrease of CTR during April and another 20-30% decrease in my earnings, while page impressions are about the same I've just went and did turn them off. Wanted to try for some time, so will now compare the results once again without them...