What you care? CPC, CTR, CPM, Revenue? I say CPM! Am I right?

Discussion in 'AdSense' started by dp2009, Apr 13, 2009.

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  1. #1
    I know quite a few sites, with different niche,

    In general,
    CPC varies from $0.02-$10.00
    CTR from .01%-20%
    CPM from $0.05 to $10
    Revenue from $2 to $5000 per month

    They all asked, what is the important matrix people should use,
    I think CPM, based on CPC, and CTR, is the only fair matrix to compare sites (apples to oranges).

    Revenue will only depend on traffic and CPM, so it is really on how hard you can the traffic

    But just from a website comparison view, a great site should have great CPM!

    Am I right?
     
    dp2009, Apr 13, 2009 IP
  2. bunbunx2

    bunbunx2 Peon

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    #2
    I make more with those Cost Per Conversion and Cost Per Impression ads.

    Because CPM need nobody to click to fetch $.

    I like Google in the past cause of its Referral System.
     
    bunbunx2, Apr 13, 2009 IP
  3. dailywptheme

    dailywptheme Peon

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    #3
    I think CPM is right
     
    dailywptheme, Apr 14, 2009 IP
    nhc1987 likes this.