I was "hit" with this inspiration and thought I'd share it with you. I think it's important. No one with a medicum of common sense will deny that being successful depends a great deal on "social power" within your niche. This is simply because, ultimately, success boils down to effective social engineering: Swaying people from being prospects into becoming your followers and supporting your cause and, where financial success goes, doing so with money in hand. This becomes obvious when you ponder the difference between two enterpreneurs operating within the SAME niche. Every enterpreneur has valuable things to contribute. Every ebook owner offers incredible insight. Every home study course owner vehemently backs up the efficacy of their own creations. But ultimately, only ONE will manage to own the scene, and that is the enterpreneur who has managed to acquire a "cult following" through sheer personal charisma. Charisma fuels one's presence in a niche, and presence fuels one's power to own it. But how is charisma cultivated? The answer is very simple: It is cultivated through ABILITY. In the course of cultivating your ability, you will also hone your confidence in your ability to serve your niche (and in doing your homework to serve your niche) to such an extent, that when you stand before the camera to... say... give a YouTube presentation about what you are offering, you will do it as though you have been doing it for 20 years. You will do so with charm, with poise and with strength of conviction, without flinching or trepidation. That in turn will give you precisely the charismatic presence you need in your niche, because it will serve to give you STATUS. Do not worry, you do not have to look the part (Sean Stephensen does not look the part of a "dating guru"), nor do you need to even have a good reputation. Any enterpreneur can build a reputation as a hard-worker and a good "provider" for their niche, but said enterpreneur will always be financially less successful than an enterpreneur who backs up his presence in the same niche with a strong STATUS and is unaffraid to flaunt it in order to gain followers (customers, even more joint venture partners, etc.) So, look at building a reputation simply as "Business Best Practice", and at building your status as a "Customer Attraction Best Practice" or, better yet, leave building a reputation as a "hardworker" and "good provider of information" to those you outsource, and definitely focus on building your status PERSONALLY. Status gives you the ticket to own your niche. In owing your niche, you BECOME the niche itself. Becoming the niche enables you to bend it to your will (and provided you actually SOLVE the concerns of your niche, your followers will love the stretching!) Cheers. Rick
Good write and a good read. That is exactly how I see it moving forward, becoming your niche. Everybody will not be capable of doing this because it takes an inordinate amount of time. However, if you have these three it can work: patience, persistence, and perseverance. I am learning this as I am typing right now.
Interesting read. Especially about charisma fueling a niche. For consumers, purchase decisions are based on some level of emotion. The charisma the salesperson (or entrepreneur) is an ingredient in the trust the consumer has about the service/product. He/she must be able to identify with the customer, have confidence in the product, resolve concerns--ultimately show how the product/service is worth its price. It may not BE the best out there, but can 'own the scene' and become the niche through charisma that can lead to status.