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Keyword rich web page names

Discussion in 'Search Engine Optimization' started by joewills, Jul 11, 2006.

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  1. #1
    I manage several sites, some of which have hundreds of pages. I have always been a fan of naming pages with your primary key phrase e.g. /primary-key-phrase.html - this seems to be quite productive.

    The only problem I am finding is that when I want to re-tune pages for new keywords/phrases it, you obviously have your old ones in the name of the webpage.... It is fine to tune a page for a sceondary key phrase.

    Is the answer to create a new page or do you think a keyphrase rich named page is not that imporatnt. A new page is unlikely to have the authority as that of the old one.

    ???
     
    joewills, Jul 11, 2006 IP
  2. mad4

    mad4 Peon

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    The search engines can associate two phrases so as long as the keywords are broadly similar it shouldn't make much difference.

    If you can confidently create a strong new page to target the new term and make it a lot different to the old page then do this instead.
     
    mad4, Jul 11, 2006 IP