Do people REALLY buy stuff off of ghetto Landing Pages?

Ok, someone please enlighten me...

As a newbie to AdWords, I'm hearing alot about "landing pages". Are these the pages that have all kinds of flashing gifs and "Make $xxx,xxx instantly with THIS program!" ads?

Do these pages REALLY work???? I mean, I see those pages and I'm outta there.

Please, enlighten me...

 

They do.

But you'll get more buyers if the landing pages aren't "Ghetto"

 

What exactly do you mean by Ghetto Landing Page? Not sure I can picture it.

 

I think they mean simple looking landing pages. Ones that don't look too professional. I don't think they mean flashing gifs.

 

Landing page is a single page dedicated to a single product or service. When targeted keywords direct traffic to targeted landing pages higher conversions will occur because the visitor is seeing exactly what they are searching for.

 

It depends. Remember that a page that may want to make 1 visitor puke can be attractive to another. Also if a buyer really wants a specific product, they will get it, even if the landing page looks like it was run over by a tank.

 

Let's use the word "unattractive" or "unappealing". "Ghetto" can be a loaded word and is best left thought and untyped.

 

Landing pages is very efficient marketing tool dealing with targeted advertising and catering to very specific needs.

This method of marketing has nothing to do with the design or content quality. The problem is that there are too many cheap looking landing pages.

I personaly do not like or trust this type of web resources, but I am looking at it as a marketer. Most users don't have any problems.

 

Before I've started adwords campaign for myself I was wondering 'how is it possible that people clicks on those ads?!" but now I know that they do. And that's a sort of proof that people are buying something by those ads - they wouldn't click there in other case (only someone who really wants to find something and buy it would click on that ads).

PS Reading your discussion I know now that I have to work on my landing page...

 

Okay, a landing page can be either of those but neither is a correct definition of the term.

A landing page is simply the page a searcher "lands" on when they click your ad. It can be absolutely anything you want to make it, your site's "home" page, a particular page within your site or a completely separate page (i.e. there are no links to it from your site's other pages.) made specifically for your advert.

Best results are usually obtained if the content of the landing page is closely linked to the keywords you are advertising -Google will reward you with a better quality score and, hence, cheaper clicks - but there is nothing, apart from common sense, that says you have to comply with that! The design and content are entirely up to you.

 

I cant imagine landing pages working. The first thing I do is hit the back button when I get to one.

But if it works.. I might set one up

 

I've been doing PPC marketing for a while now and I can say from experience that sometimes that ugliest LPs get the best CTR and CR.

Weird, but just how it works.

 

I think he's referring to those lame Clickbank style products with landing pages that are 500 feet long, nothing but testimonials and loaded with a lot of BS. I wouldn't buy anything from those...but a lot of people will. I will personally never create a landing page that looks like that. If you need your user to scroll for 10 minutes in order for you to get your point across, it's probably a lousy product in the first place.

 

I hate those landing pages and can't believe that people actually buy from them.
And what's up with all those testimonies? Anyone can make them up!

 

Yh same...
I hate them too...
I don't really think their testmonials are true? really?

 

I don't ever believe a testimonial I hear.
I think that these pages do work though because most of the traffic to those types of landing pages are targeted traffic and it is people looking to actually buy the product, all that is left to do is convince them. Whether that is with fake testimonials, or just a well written article.

 

well those are not actually landing pages..instead just 100 feet long BS none of us would give a damn about..but hey there are still people on the planet who believes on that BS and buy stuff.. And yep many of us make money doing that kind of funky stuff (As a clickbank affiliate i used to do that a lot initially).

Their convert rate sucks and trust factor is less. no professionalism. Just simple and straightforward BS.

Let me show you some landing pages which does the job well (Actually pretty well) and you might change your perception on how a landing page should be.

look at this :

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or this

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(these were from Unbounce.com).

 

That would be an odd thing to think since they flat out said a page that has flashing gifs.