There aren't many (if any) types of advertising that "don't work" anymore. People have been saying that for years about TV, radio, Email marketing, etc. All those methods still work fine IF you know how to use them. The bottom line is if you're getting your offer in front of enough of the right kinds of eyeballs you're going to make sales.
Entirely correct, Sir... The biggest ordeal is determining how well-targeted your ads are. I know many people fall for mass-emailing services that aren't targeted and they end wasting thier money as a result. People have to come to understand that targeted advertising and opt-ins are not the same.
Interesting points. How do you distinguish the difference between an opt in and targeted? Surely opt in would be targeted too?
Well, one can't argue with the high visibility and branding from banners, but you really run the risk of alienating your traffic source, i.e. people. I think it's a fine line.
Blend them in with the content so visitors hardly know they are banners, make them relevant, they are harmless when used correctly. In actually fact if they are so closely related to what is on the page some people might actually appreciate them and be happy to click them!
Banner blindness is probably higher than link ads blindness. The banner must be very good to attract your attention and to convince you to click. In some cases banners can have higher CTR, good for adsense based websites but not good for sites that want to sell something.
Banner Ads are alive & well.... They always have been and always *will be.* Contrary to popular belief, they never really died. They just became less popular when pay-per-click advertising became available. Before you embark on any Banner Ad Campaign, I recommend you follow the steps below: STEP 1.) Test your Landing Page or Sales Page first. You do this by placing ads on Google Adwords. It's the fastest and most cost effective way to find out how well your page is converting "Visitors into Opt-ins" or "Visitors into Sales." (Determine your Landing Page Opt-in Ratio or Sales Page Conversion Ratio.) Generally speaking, 1000 clicks on your ad will enable you to make a reasonably informed decision as to how well your landing page is converting Visitors into Opt-ins or Visitors into Sales. i.e.: 1%, 2%, 3% or perhaps better? HOW MUCH WILL IT COST ME TO PERFORM THESE TESTS? Generally speaking, 1,000 clicks on "Google Search" will cost you approximately (25 cents/click to $1.00/click.) $250. to $1000. 1,000 clicks on Google's "Content Network" will cost you approximately (5 cents/click to 25 cents/click) $50. to $250. OK. I'VE OPTIMIZED MY PAGE... IT'S PERFORMING WELL. NOW WHAT DO I DO? STEP 2.) Once you have optimized your page and it's giving you the best conversion ratios possible, simply go to the 3 Largest Banner Ad Networks and thoroughly review their web sites. These 3 networks are capable of providing you with BILLIONS of impressions each month at a fraction of the cost you would pay elsewhere. HERE IS A LIST OF THE BIG 3 NETWORKS: Advertising.com ValueClickMedia.com CasleMedia.com You will need to provide them with your own Banner Ad creatives. Review their Services Offered, Ad Guidelines, Ad Specifications, Policies, Procedures, Terms and Conditions. Once you have reviewed their services and guidelines, simply contact them by telephone and get your questions answered to determine which network is right for you. Keep in mind, you'll need approximately $2,500 - $5,000 available to get started with the big networks. If you are looking for a way to start out on a smaller scale, start with Googles Content Network or skip on over to Quantcast.com and click on the TOP SITES LINK which will give you a list of the TOP U.S. Ranked Websites and a brief audience description and then pick a few that meet with your demographic requirements. Then simply review those sites to determine if they allow Banner Ads and what their Ad Rates are, etc. I hope this information helps!
I always like seeing good banner ads that urge me enough to click on them. So banner ads are still alive and well
I think everyone's opinion here on whether or not banners work, is if banners worked for them. It seems like they are alive and can work as long as you do them properly.
Here is a great article I've found, discussing some of the positives of this recession. It highlights how many advertisers will find a huge increase in new customers now buying online, meaning it is a better time than ever to advertise online - http://www.paidcontent.co.uk/entry/...elerate-shift-to-online-advertising-analysts/
Banner advertising is still highly effective. Since we added them to our line card they have been in very high demand with many repeat buyers
As advertising revenue becomes tighter and people realise that paying google for a low CTR on adwords is burning their marketing funds, they will stop being lazy and go back to looking at all means of promotion, one of which is the banner exchange. My exchange has had a oom in signups in the past three months, and I suspect it is for exactly this reason.