*CB Publishers* Is SEO Important? - OR You Really Don't Care?

Hii guys! I'm not an SEO expert by any means, actually I suck at SEO, but I have a question fro you CB publishers and product owners. When jumping to the next level, taking your product to CB does SEO really matters to you or it becomes a secondary aspect of your new business?

Let me re-phrase my question, when you create your site for CB with your landing page and your Sales Letter, do you really optimize your site for SEO? or is it more important to be "Affiliate Friendly" since aff's are going to be the ones driving most of the traffic and sales.

Regards

 

I'd say affiliates first, SEO second. Affiliates will bring most of your sales, so they're more important. Once you've got some affiliates up and running and promoting, then worry about SEO.

Of course, if affiliates are promoting via PPC, it helps to have your landing page well optimized for various sets of keywords - which is kind of like SEO.

 

More the latter - make it look good, read good, and be conversion-friendly. Also, like you say, affiliates know depend on a good sales page. So, SEO comes second.

 

There's no reason your site can't be designed well for both, but cosmetic design definitely takes priority over SEO design when you're talking affiliate marketing. It doesn't matter how good your SEO is if you have a 90% bounce rate With that being said, my sites are ranked very high in search engines and convert even though they're very, very simple. I usually use video as my main conversion tactic. My sites aren't really special in design, but they're designed well enough to keep people from bouncing. Then I hook with my header, hold onto them with some content, and lure them into my email list with a piece of information I've put together for their niche. Once they're on my email list, I'll sell them by giving them useful information and throwing in a couple affiliate offers here and there. Different things work for different people though

 

Personally I only worry about the minimal SEO. After that, focus on your affiliates and give them whatever they need to grow.

 

Clickbank sales letters and SEO? lol, these two terms can't go together.

Also just a single page with 10 million words is useless for SEO.

 

I go for a conversion friendly site and that is my only concern on the sales page. Flashy graphics may make affiliates go crazy but they may or may not equal more conversions.

If putting a picture of corn on the cob on the sales page increased conversions, then I would have corn on the cob on every sales page.

Affiliate friendliness can be addressed in the aff page and support.

SEO never even enters my mind.

 

I work at my product site's SEO ... but it's just one of many things I'm working on of course.

 

Exactly! You either have your own portal site which you SEO or have a sales page with affiliates. You don't need to worry about SEO when you have affiliates promoting the sales page for you.

If you're a CB publisher your main goal is to attract more quality affiliates.

 

For the main sales page I don't even think about SEO. All that I care about is conversion.

Plus with affiliates, you needn't worry about SEO.

However, when you are giving away commissions as large as 75%, just a few sales here or there from free SEO are worth it I think. So I've started to add an articles section to my sites.

e.g. http://www.ejaculationsupremacy.com/articles.html

 

Hey guys! Thanks for your input! I appreciate you take the time to let me know what you think about this, actually that's what I was thinking as well, give aff's a lot of resources + Support + A Site That converts and they'll worry about SEO and other stuff for their own campaigns, right?

Thanks

 

Inzpiration, you've seen my launch my own product on this site and I'm sure you've seen some posts of mine about my affiliating too. I do the exact same things I do for my affiliate sites as I do for my own. Honestly, I can let affiliates promote the hell out of it and still make sales, but why not try to get my site out there as much they do? It's just more sales.

 

I had seen some good long sales pages ranking good on high competing keywords.

e.g.http://www.fatburningfurnace.com/ site ranks 4th for "fast weight loss" keyword.
But important aspect is it requires lot of Time and Money. day by day its becoming more and more difficult to rank good on google, it will be smart move if you attract more affiliates or/and work on backend products.

 

Indeed - for example, if you normally promote 50% commission products then promoting your own products is like doubling your profits.

Of course, don't forget to spend enough time recruiting affiliates, it will be well worth it.

 

I guess you also have to ask this question. Should publishers be competing with affiliates? Can you tell I'm not a publisher

 

Have to echo dcristo, if you're going to marketing your own product through Adwords, etc. then SEO is important as it will help your quality score...this really is a decision you have to make, but (someone correct me if I'm wrong) if you create a great site that is geared to conversions but lacks SEO then you can get over some of these limitations by getting good, very high PR backlinks.

 

Exactly, that was my initial thought, if you optimize your site as a publisher to rank high in Google and you already have aff's promoting it then you'll be competing against your own people, and apparently you might think that you're making more sales but what if the aff's you're competing against have a better pre-sell page or better persuasion power? Then maybe instead of making 1 sale by yourself that affiliate you just pushed down could make you 2 or 3....

What do you think?

 

Anyone who has been involved with my products knows that I test them to a great extent. Once I have completed the testing, I have a well running profitable ppc campaign.

However, Once I start gaining affiliates I stop all promotions. In the short run, i could make more money by promoting but in the long run it is more advantageous to work on promotion materials and not the actual promotions.

 

I do the same.. having your product show that not all your sales from affiliates kind of proves it converts. When I launched my product I had more sales then the compilation of affiliates, and honestly it was all organic. It goes to show if I can sell it not doing much, than promoting it can really yield some good money.