Google's new adsense approach

I logged on this morning in my Google account and found and interesting mail from Google team. It seems Google is finally taking the leap towards highly targeted advertising and introduces category based ads. Although I think this approach slightly threatens each of our privacy, I expect to see improvements in my CTR and eCPM. You can read more about this here:
http://www.google.com/adsense/support/bin/topic.py?topic=20310
http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html
What's your opinion on this?

 

Have found it and I even wrote a blog post on it. Very interesting. But as I said in my blog post. People are fickle creatures. They change interests in a split second. Wonder how Google will handle that

 

Google will have in its database the behavior of millions of web users, and those users, by visiting your site, implicitly allows Google to track them. This is good news for us publishers, but I am not so sure what would be the reaction of the normal, regular web user.

 

that's a good news, do i have an option to choose targeted/non-targeted ads ??? So far i haven't see it on my adsense page ..

 

im real excited about that new feauture, however i dont see this optyion yet. anyone thinks this is for certain publishers only

 

This is not good at all.... Often times more than 1 person uses the same computer....

 

Whodi, you bring up a good point - I wonder if they are going to put more emphasis on the most recent cookies... say someone visits 10 travel sites in a row and then goes to a news site, I guess they can expect to see a travel ad pop up...

 

Have got the same email today, and other people here in DP where discussing the same...
However, Thanks for sharing dude

 

yup i receive the mail a day before

 

hay.....google don't use popup ads

 

After reading here, i checked my email and found that good news was lying in my box un attended

 

So anybody knows what exactly we have to say in our privacy policies?

 

it's a figure of speech and means 'show up'

 

I'm not very happy about it as a Web publisher and a user. In fact, I just set my browser preferences to "block all cookies" after I read the Google email.

As a user, I have many interests; I'm three dimensional. I could visit 20 to 30 very different Web sites in a day, especially if I'm doing research for school. But just because I like make-up, does not mean I don't want to know about credit default swaps. How will Google choose? Toss a coin? ... No thanks! If I do a Google search for "credit default swaps," don't show me ads for Maybelline's hot new eyeshadow. C'mon.

 

That's because you're a webmaster. Normal people tend to visit same type of sites in a session. That is why I consider this good news.

 

How this will help the end user or normal search, i really dont understand this concept. I am sure that google running out of ad inventory and doing some marketing hype with this way.

 

To some degree, this may lessen the importance of on-page content. I put a lot of resource into ensuring that my pages are targeted and thematic. I'm always impressed/pleased/relieved when the ads showing up are bang on for what I hoped the content would suggest.

Now, and I believe this "behaviour" has been going on for a while (unofficially), a page could potentially yield ads the owner of the site/publisher will never even see.

Until now, we could always check our pages and see what kind of ads are appearing based on our content/design. Sometimes the ROI on a page can be tweaked with this feedback.

With this new functionality, if our returns fluctuate, we have a "black box" impacting our sales and we can't really do anything (on-site) to improve things. Of course, we're all banking on G's experience in "profiling" and hope this will yield more dollars from the same pages, but this takes a bit more control away from our own sites.

It would be nice if publishers had the choice to enable/disable this enhanced off-site-profiling/on-site-targeting to test/measure the effectiveness.

 

I also received such an email several days ago.

 

Well, it's pretty simple. Google uses the history of each web surfer in order to determine its interest. Read the thread!
I'm pretty sure that's not a marketing hype, as Google has serious financial history. Profits have been growing continuously for the last year. 10 billon $/year company, and you think this simple mail is a marketing hype? You obviously don't have a clue on what going on in this world!

 

Had the same mail days ago. Hopefully this will rise the ECPM since the ads will be more targeted

(Hi also)