CPM, CTR, etc., questions

I have a question about CPM, CTR, etc..

I have a site that has a high CTR and a high CPM. What exactly does that mean to me? I understand my CTR, and that is really good. But with a higher CPM does that mean that advertisers pay out more per click on this site? Any input appreciated.

Thanx.

 

All I can say is that discussing this on a forum can get you in in trouble.

 

Reread the Terms of Service for Adsense, you are not allowed to discuss your earnings, clickthrough rate, etc. You may lose your Adsense account by posting your numbers in public.

The CPM is cost per mill or the dollars your receive per 1000 impressions.

 

Why did I think that would be the response.. Anyway, I was under the assumption that the TOS required that you do not share your earnings. It's next to impossible to discuss anything about AdSense without the risk of crossing some line. Anyway, thank you for the heads up.

 

I thought CPM was dollars per click 100 clicks?

 

You are right fryman

 

tbarr60 is right. CPM is the dollars your receive per 1000 impressions. CPM has nothing to do with clicks.

 

Great, thanx.

 

People need to be a bit less paranoid around here.

In any event, the CPM you see in the adsense panel shows you your average earnings per 1000 impressions. There's currently no tie with the amount you are paid and your CPM. CPM just kind of guages where you are per 1000 impressions. If you notice your CPM going up on a daily basis, that generally means your CTR is increasing or your impressions are decreasing and your CTR is staying the same.

 

Thank you! Perfecto!!! That was extremely helpful and insightful. Exactly what I was looking for!

Thanx again!