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How would I reach this audience?

Discussion in 'General Marketing' started by TheNoose, Feb 25, 2009.

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  1. #1
    I'm going to be having a scholarship available for university/college students sponsored by my website. How would I reach students of various universities throughout U.S. and Canada to let them know about it?

    I don't want to spend even more money to get them to apply for it. I assume once enough people from each university knows I will get quite a bit of word of mouth but how can I get the initial bunch?
     
    TheNoose, Feb 25, 2009 IP
  2. Syrius-Media

    Syrius-Media Active Member

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    #2
    I suppose social networks will be extremely efficient for this kind of project.
     
    Syrius-Media, Feb 25, 2009 IP
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  3. infogle

    infogle Prominent Member

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    #3
    I think you should directly contact the universities mailing these universities once and see what they mail you back...
     
    infogle, Feb 25, 2009 IP
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  4. ~kev~

    ~kev~ Well-Known Member

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    #4
    A lot of college kids are hanging out on facebook, so I would start there. Maybe create a youtube account, post some videos, then post them on your facebook account.
     
    ~kev~, Feb 25, 2009 IP
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  5. chelle

    chelle Member

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    #5
    Are there sites you can submit scholarship info to?

    Craigslist might be a good option - sending press releases to colleges and their student newspapers might help too.

    Good luck!
     
    chelle, Feb 25, 2009 IP
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  6. DigitalChuck

    DigitalChuck Peon

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    #6
    MySpace MySpace MySpace - use the free friend adder sites - and make a very informative profile - you will reach TONS of people who will be interested. It won't happen overnight - give it a few weeks ;)

    FaceBook is another great Social Network to reach that audience too - but reaching MASS amounts of people is a whole lot easier on MySpace these days - at least that's been my experience.

    So my opinion would be Social Networks as well - best of luck!
     
    DigitalChuck, Feb 25, 2009 IP
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  7. Nigel Lew

    Nigel Lew Notable Member

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    #7
    Nigel Lew, Feb 25, 2009 IP
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  8. RyanBrain

    RyanBrain Banned

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    #8
    Try bookmarking your site on pingler.com That should get some attention.
     
    RyanBrain, Feb 25, 2009 IP
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  9. TheNoose

    TheNoose Peon

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    #9
    Awesome, thanks for all the replies guys. Quite a few ideas I hadn't thought of + rep for everyone.
     
    TheNoose, Feb 25, 2009 IP
  10. notepage

    notepage Peon

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    #10
    Post to FastWeb.com and MeritAid.com they are the most popular college scholarship sites.
     
    notepage, Feb 26, 2009 IP
  11. jessicamcrbr

    jessicamcrbr Peon

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    #11
    I work for a company called MediaMate. We are an exclusive ad management company for the student newspapers at over 80 schools nation wide. The student newspaper is still the best form of advertising to college students. We are hired by the school directly, therefore we are not an agency nor broker, all companies wishing to place ads in the college papers that we do ad management for MUST place their ad through us. This includes any brokers or agencies companies may hire to place the ads for them. If you have any questions on how college newspapers are the best route to go or on media mate, please contact me.

    Thank you

    Jessica MacRoberts
    MediaMate
    Ad Manager
    Toll Free# 888-897-7711 x118
    Email: jmacroberts@mymediamate.com
     
    jessicamcrbr, Feb 26, 2009 IP