Ad Identification... what company is this site running ads for?

I was wondering if there was any way to tell what company this site is running ads for?

http://findhamster.com/

Any advice is very appreciated.


I guess a better example of the outside party ads is here:

http://findhamster.com/result.php?L...0qpqdbu0w30<enynm/joufsdptnpt/pwfsuvsf/dpn'c>[nmv[HiicYO1[YJvZ3%3Au%27qpt%3E3%27tfbsdi%60uzqf%3Esfmbufe%27enybsht%3E17pFOzb5[HKcMVYmzOWS%3AZkWh.OkMlD[TB5P6LuQHd8{o%60YtihK%3A1DUeCD[xXP2coOWcoIv15frY5xK7XPsLzuvC68YRm%60b2rGNUEnpixmpkfmY6I8xLB64Btlp[rNYx2l3T{R%3APtBd4KfyFLsMH3gysnt%60jq3fuYV7GKXDKoP8e2.fPF4L6eSQb[1ml1JzlBzgukc9QLC8.kvn%3AKORD3DVNB%2F-ZU1{%27jqvb%60je%3E4413152

 

You have to see the source code inside his php pages. I see he's running ads inside his "sponsored results", but I don't know from where

 

From what I can tell, the results are coming from Yahoo's publisher network:
http://rc12.overture.com/d/sr/?xargs=15.....

Basically, they are taking an XML feed (or similar) based result set passing the keyword to filter results. An example of XML data would be:
http://demo.inclick.net/ads/xml_fee...nel=1&keyword=arabic&limited=1&uip=66.93.1.87
They take this XML data, add a click redirector to the click-through URL to track their own results, and provide it to the user as results.

-Bing

 

Thanks. Rep Given!