We often hear webmasters talk about building more backlinks does your web site SEO good. I have received backlinks questions from my friend Tony. The questions are: what if some one does the following behavior to your site. 1. created Bad Anchor tag::<a href="your site url">bad or not related keyword</a> 2. Built backlinks from or next to a bad neighbor 3. Copy your home page html and made a same page site . Do above hurt your site? which one? What can you do to fight back? Thanks Regards,
Your sites rankings for your keywords can't be hurt by people linking to you since you have no control over this. If it were possible, your competitors could sabotage your site. The worst they could do is try to make your site rank for a specific term you may not want to but this is something that Google has always worked to improve and is very difficult to do (lookup Google bombing). If you only have links from so called "bad neighborhoods" than your site just won't rank well. But if you have "bad links" in combination with "good links", your bad link shouldn't matter. If someone copies your website content it usually doesn't matter as long as Google found your site first. Usually it will if you are actually the original source. If you want to ensure this doesn't happen make sure; 1) You don't block search engines with a robots.txt file 2) You have an XML Sitemap installed on your site 3) You get good links to your original content
The effects of such links would depend on how much trust your domain has with Google. Such tactics would likely hurt a newer website, but would be recoverable. Just work at building trust by gaining links from other trusted websites and keep adding unique content. If your domain is trusted enough any bad links would just be diluted and ignored by Google. People believe that any external links shouldn't be able to hurt a website, but that isn't necessarily true. Avoid pissing off people and you should have nothing to worry about. If something like that does happen and it affects you negatively, try contacting Google about the problem.