Decrease in Ecpm due to the Recession?

Did any one noticed that, there is a very big decrease due to the recession days than the previous deys before the recession?

Is it affecting to every one or to the particular Niche only?

 

It seems that the ecpm is down. Money is tight so I guess that companies have cut back the budgets.

 

yeah I think recession is responsible for low ecpm.Only adsense was paying good but now they also seem to be feeling the heat

 

Yes...the ecpm could be down due to recessionary condition and also due to big g probably cutting the bigger pie off its publishers to maintain its revenue...

These are extraordinary times and the leader might be resorting to extraordinary means!!

Regards,

RightMan

 

I has that thought in the back of my mind. Perhaps they are slicing the pie thinner.

 

So this is affecting for all Niches and for all Countries?

 

Most adsense advertisers are from Europe and North America.

 

The "Recession" started a year ago. It's only common sense.

 

yes..it is expected.

 

I noticed ecpm is down, so is earnings

 

Same here on a Hungarian IT blog. Number of clicks are the same as before, but the earnings are quite down. At my site this started only 1-2 weeks ago, but i've heard complaints from friends earlier.

 

Nope. Not for mine. Stil doing alright across the board.

 

Recession is affecting the whole world, therefore the earnings are low.
Hopefully it would not continue for much longer time from now.

 

same here seems ecpm down some days but overall i can say google is paying good in recession also...

 

Not only is eCPM down since the recession started, but also CTR. Google widely advertised in its 4th qtr earnings that it has reduced traffic acquisition cost (TAC) to help boost earnings. That means not only are people clicking less, advertisers paying less but also Google is trying to reduce the amount paid out to publishers ... a triple whammy for us. My only hope is that CTR decreases are not a sign of longer term "ad blindness" versus simply a sign of economic recession.

 

So when will be, the eCPM come to the normal stage?

 

too low earnings here too

 

But why the CTR is down?

 

People don't walk around the car lot when they can't buy the car. Same idea here. People don't have money so what would be the point in looking at and clicking ads?

 

I think You are very correct.