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You're or Your

Discussion in 'Copywriting' started by pipes, Feb 5, 2009.

  1. #1
    This is a bit embarrassing :eek: considering im english and living in england but ive never understood when to use you're or your.

    Hopefully someone can advise me here.

    Im writing an advertisement, one short line includes:

    Your Business Needs Met.

    But i think it should be

    You're Business Needs Met.

    Ive even just read about the differences of the two and when to use them but im still unsure.
     
    pipes, Feb 5, 2009 IP
  2. xrachel.louisex

    xrachel.louisex Peon

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    #2
    you're > you are
    your > referring to something that belongs to you
    .


    "Your Business Needs Met" is the right one
     
    xrachel.louisex, Feb 5, 2009 IP
    pipes likes this.
  3. pipes

    pipes Prominent Member

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    #3
    Thanks very much xrachel.louisex :)

    Added Excellent :) it helps me understand it better.
     
    pipes, Feb 5, 2009 IP
  4. latoya

    latoya Active Member

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    #4
    Yep. Anytime you see "you're" just replace it with "you are" and see if it makes sense. If not, you should probably use the other one.
     
    latoya, Feb 6, 2009 IP
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  5. ramstien

    ramstien Peon

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    #5
    in your case "Your Business Needs Met" is the right choice.
    You're will be "you are" which doesn't make sense in this sentence.
     
    ramstien, Feb 6, 2009 IP
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  6. alber859

    alber859 Active Member

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    #6
    1. Understand the proper usage of the word you're. It is a contraction, or a combination of the words you and are. Other examples of contractions include doesn't, they're, and can't.
    * "You're a good friend." ("YOU ARE a good friend.")
    * "I don't know what you're talking about." ("I don't know what YOU ARE talking about.")

    2. Understand the proper usage of the word your. The word your is the possessive form of you, referring to something that a person has, or something that belongs to the person in discussion [or, the person you are talking to].
    * "Is your stomach growling?"
    * "Your book is on the table."

    3. Take a look at some examples. Each of the following examples shows an incorrect use of your/you're, and why it is incorrect.
    * "I can't read you're handwriting."
    o Incorrect because the contraction for "you are" is being used as the possessive form of you. It should be replaced with "your". Would "I can't read you are handwriting" make sense?
    * "If your hungry, then you should probably eat something."
    o Incorrect because there is no possession in question. This should be replaced with you're, or you are. Would "If my hungry..." make sense?
    * "Your very smart."
    o Again, incorrect. The "very smart" does not belong to the person that you are talking to—this doesn't make any sense. Replace your with you're, or you are.

    4. Keep in mind that the word your will never be followed by the words the, a, or an.

    5. Remember that the word your will usually not be followed by an adjective [a word that describes], when that adjective is describing the person that you are talking to. In other words, saying "Your very kind" or "Your stupid" will almost never be correct. "Your very kind" or "your stupid" would be correct if they were describing a noun.
    * "Your nice son brought me my coat."
    o Here, your nice is correct because nice is describing the person's son.

    So it would be Your Business Needs Met
     
    alber859, Feb 6, 2009 IP
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  7. pipes

    pipes Prominent Member

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    #7
    Thanks very much latoya, ramstien and alber859, i appreciate it.
     
    pipes, Feb 7, 2009 IP