Hello DPers, I've currently found a few products that are brand-new and do not have any competitor bids on google or yahoo. I've tried to link directly to the affiliate page using adwords but google gives my keywords a quality score of (1/10). Now I have to pay up to $1.00 per click to show my ad, while the product I'm promoting only costs $5. For the campaign to be profitable, It has to convert lower than 1:5! Which seems unrealistic. Now I'm looking for a way to write a blog about my product and then using the blog as landing page to get down my cost-per-click on adwords. However, I don't have any experience in writing blogs using my targeting keywords. Is it OK to use a blogspot blog as a landing page for my product? Or should I invest in another long-page landing page? I'm also looking for a tool that semi-automatically writes an article using my targeting keywords. I don't know if such tool is available, is there is such a tool, please tell me where I can find it.
What I would do is find someone or a company that has successfully built a lead-generation site for another product. Find the web design company that made that site and ask them to build you a site targeted to your product so you can have a full site that gives visitors the feeling that you are an authorized reseller of the product. From there I would write a few blog articles, optimize the article and the site content and then submit to search engines. Technically if you have this built properly you should be able to use PPC and using some metrics determine conversion rates work on improving the rates until you have a working model. Then its just a matter of increasing your PPC budgets which should proportionately increase sales.
If there are no competitor bids on yahoo/google you should not have to $1 per click. Trying playing with the keywords and bidding. I am sure you can get it much lower.
You can use blogpost or wordpress blogs just fine, if you don't have competition for your keywords, if you do, it is a bit easier to rank when when you have your own domain, but it is not necessary.
I've had similar problems with adwords in the past. Don't make the mistake of thinking they are the only PPC source that converts. Yahoo and Microsoft Adcenter are both EXCELLENT sources for PPC promotions as well, and so far I've never had them play the "quality score" game with me. You may not get quite as many clicks as with adwords, but your cost per click will usually be quite a bit lower. With really competitive products that have high CPC in Adwords, I sometimes bypass that route altogether and use the other two because their CPCs are often considerably lower.