Hard to say. Depends on the traffic source split. I work on sites that have all sorts. If your site is engaging with a strong brand Some areas of your site, and some traffic sources are always going to have high bounce rates, and that's something that you have to live with. I control 4 big brand sites. The one with the highest bounce rate is the one that gets the vast majority of its traffic from search engines. The other sites have more direct traffic, which shows how important it is to build a great relationship between your brand/site and the visitor.