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Geographic Performance Report has no Data

Discussion in 'Yahoo Search Marketing' started by iblackhatter, Dec 11, 2008.

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  1. #1
    I was having good conversions on Yahoo and I feel confident about it because their system only targets USA and Canada. Then, I began curious about what regions/states and cities do my conversions come from so I tried running a report of Performance Geographic by Location and put it on daily schedule. I am currently running seven campaigns. The next morning, I tried to view the report but I cant see any data on it. I downloaded the csv file that they sent me in my email and there was no data in it too. Now I begin to wonder how accurate is Y's Geo Targeting (USA and Canada) and why can't I see any data on my geographic performance report? Can anybody give me a clue?
     
    iblackhatter, Dec 11, 2008 IP
  2. YahooPete

    YahooPete Peon

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    Our Performance by Geographic Location reports require that you geo-target at the state level or lower. In other words, if you just select an entire country (U.S. or Canada) as your geo-targeted region in a certain campaign, the report will not break out performance data by state or any other smaller region. Also, the reports only generate information for the locations that were targeted.

    I hope this answers your question. Should you have any others, please feel free to post them here.

    - YahooPete
     
    YahooPete, Jan 5, 2009 IP