Ok hey everyone Aaron here again, after reading through a few posts it seems to me like some are still a little unsure to what the gravity and referred numbers mean in clickbank and don't know which product to pick. Here is a short guide into what they mean. Here is an example that I have used: ///////////////////////////////////////////////////////////////////////////////////// $/sale: $42.37 | Future $: $47.73 | Total $/sale: $90.10 | %/sale: 50.0% | %refd: 85.0% | grav: 204.91 //////////////////////////////////////////////////////////////////////////////////// $/sale: $42.37 - The commission you will get from each sale you make. Future $: $47.73 - This is a recurring commission product, if you see a figure here this will be the amount of commission that you will get month after month i.e. $47.73 for anyone who buys through your affiliate link. Total $/sale: $90.10 - This is the amount you could make from one sale per month, I think thats right lol. If the customer purchases and also signs up to the monthly subscription or any upsells that are offered alongside the vendors product. %/sale: 50.0% - This is basically the amount of commission that is being offered for the product (as a rough guide I usually stick above 60% depending on the commission) %refd: 85.0% - This is based upon where exactly the sales are coming from, the higher this percentage the better as you know that the majority of sales are coming from affiliates, if this was to be lower say around 5-10% the majority of sales are probably coming from the product owner themselves. grav: 204.91 - Finally gravity, where everyone seems to base their judgment on. I no longer base my product selection on gravity because it is a little faulty. ////////// I will explain what I mean, lets say a product has been launched by a big internet marketing guru, well on the build up to that product launch there will be numerous affiliates already promoting and list building so that when the day of the launch comes there is a sudden burst of customers and a huge rise in the gravity which has really just come from the launch day giving it a huge gravity. Now when an affiliate comes to promote that product they see the huge gravity and think this must be a great seller, while it still might be, the large gravity has came from those affiliates that got in on the actual launch day and made the majority of the cash from that particular affiliate product that day. Don't just forget about high gravity products just base your product selections on various things and not just the gravity. Also base your selections by going to the actual product page and seeing if the sales copy is good and if you yourself feel tempted to buy then others will. Remember to check out the affiliate page if the product offers one where you can usually find great email promos, keywords, banners etc. All these factors I check before starting any promotion. Hope this helps someone.
I'd be interested to know what kind of products you focus on? I'm particularly interested to know if you concentrate on the "Make Money On-line" niche. It seems to me that a lot of those products are clearly rip-offs and would result in a high refund rate? Any advice would be appreciated.
To answer your question, I don't focus all my time on 'make money online' niche, there is money to be made elsewhere there are literally millions upon millions of affiliate products out there. Your concerns on the high refund rate, some of the make money online products would have a high refund rate basically because it is probably a newbie entering that market and not really understanding it and then putting together a quick ebook and charging $37-$97 for simply information, yes that kind of product would get high refunds. However in the make money niche, there are lots of different categories within it to target that newbies will always want to know, there is always something new to be learnt even for the big gurus aswell. Also look at it this way, good money is in niche marketing also. For example I will give away one of my niches which is "hamster cages", pretty strange niche to be targeting right? I only started targeting this niche within the last few months and its bringing in on average, $200-$300 commission per month. I know that to some people out there $200-$300 might not sound much but its like the old saying goes if one thing can bring you $200 think if you had 10 that would bring in $2000 per month on average just from niche marketing. Think outside the box people, there is money to be made everywhere not just in the make money online niche.
I agree with you here. Niche marketing has little competition and even is the number are small; most of the time they come constant.
Total/sale gives you the true idea of how much a membership site pays out on average or, to put it another way, how quickly the member cancels his subscription on average.
thank you aaron for the infoI'am a member of cb and putting together a couple of sites it never hurts to keep learning
good post aaron ... hamster cages - interesting!! ... but you're so right, too many newbies try to focus on the popular niches, when probably they would make more money if they focussed on less crowded ones
Yeah I think too many newbies focus on the forex and make money online market and don't see results from it.
Thanks aaronlamont1, I will be a bit careful from now on in choosing the products to promote. I am newbie marketer (joined CB on 27th Dec 2008), I have been promoting so many products, which ever I feel like. I must say I made no sales till date with just blog post advertising. Your post will help me first in choosing better products. Can you suggest me some other forms of free advertising apart from blog posts and classified? Once I get one or two sales, I am sure that I will go for Adwords but till then want to stick to free modes only.