Hi, YouTube has added a new feature for video creators: Annotations. "Video Annotations are a new way to add interactive commentary to our videos. We can use them to add background information about the video, create stories with multiple possibilities (viewers click to choose the next scene) or link to related YouTube videos, channels, or search results from within a video." We can add annotations by going to the list of uploaded videos and clicking on "Edit Annotations". There are three types of annotations that can be added while playing the video: speech bubbles, notes and spotlights. Check out the following video for an example: http://in.youtube.com/watch?v=UxnopxbOdic Why are annotations useful? Write in your domain name or Write in further information about your brand or products. Write in addresses, locations, names. If you close sales over the phone, write in a PHONE NUMBER. Expand the commentary on the content that's in the video. While you cannot link outside of YouTube, you can raise visibility to other video searches and pages within YouTube. Make specific statements at specific times within the videos. If the reality of what was filmed in your video is ever changed, revised, or disputed, EDIT the video to and make annotations to improve the accuracy of what the video portrays. Link to other areas of YouTube to show other content - cross promote your products, services and content on the site. Think about how often good YouTube videos get embedded on blogs and other sites. This is an opportunity to have a full on endorsement and make your statement elsewhere, right in the video content. I think annotations can be useful to rise traffic for websites, both in specific domain name and URL type-ins and in "BRAND NAME" searches, causing them to rise on Google and other search engines.